by Steve McClellan
The firm's organic growth outlook for 2023 is 8% to 12%. There was good news and bad news on the "whopper front." Read the whole story
COMMENTARY
by J. Walker Smith, Op-Ed Contributor
AI for consumers will usher in at least three changes in the ways in which consumers engage with brands: automation, curation and migration. Read the whole story
COMMENTARY
by Joe Mandese
When Motorola researcher Martin Cooper made the first ever mobile phone call 50 years ago, he used it to get a rise out of … Read the whole story
by Wayne Friedman
The campaign, titled "Baseball Is Something Else," reveals the intricacies of baseball -- everything from players' batting practice to field preparations and how fans … Read the whole story
by Colin Kirkland
Pinterest is offering advertisers new ways to incorporate sustainability messaging into their Pinterest ads. "From extreme weather events to global food insecurity, the reality … Read the whole story
by Laurie Sullivan
The searchable hub of all ads served from verified advertisers working with Google allows consumers to learn more about ads and to be more … Read the whole story
by Todd Wasserman
Metaverse hype probably hit its apogee in 2022, when Meta ran a Super Bowl ad featuring a stuffed animal reborn in the metaverse. Read the whole story
by Colin Kirkland
ByteDance is planning a global marketing push for the launch of Lemon8, its Instagram/Pinterest-like app that will initially focus on fashion, healthy food and … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Elon Musk and the fictional tech titan Ellis Dragon in the new Netflix comedy "Unstable" are different, but also the same in many respects. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
YouTube is exponentially larger than MTV ever was, and YouTube Music is influencing an entire generation of music fans -- similar to what MTV … Read the whole story
by Wayne Friedman
Live, linear TV continues to be challenged by viewership declines -- down between 14% and 20% per month, according to MoffettNathanson Research. Cable TV … Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
In a world of TikToks, long-form content is less common. But for Patagonia, paper books are essential in recruiting climate warriors. Read the whole story
COMMENTARY
by James Lager, Op-Ed Contributor
As agencies and brands put together their plans to tackle this changing addressability, signal loss may actually drive better outcomes for everyone if we … Read the whole story
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by Richard Whitman, Columnist
It's a virtual clubhouse created by agency Upshot. It ties into the beer brand's U.S. Open Championship sponsorship. Read the whole story