In a letter sent to the FTC this morning, the Institute for Advertising Ethics disclosed it also is updating the greenwashing module of its … Read the whole story

One thing's for sure: MediaPost's Outfront Forum in New York City this Wednesday will be discussing that -- in real life. Read the whole story

Elon Musk accused Microsoft of using data from Twitter without permission to train its chatbot,then threatened to sue the company. Microsoft retaliated by ending … Read the whole story

Until now, no one has come up with any other new "Front" words since the coining of "NewFront" in 2008. Read the whole story

Nielsen says it has concerns about the certification group's standards and role in relation to MRC audits. Read the whole story

All advertisers on Twitter reportedly will now have to pay for a verified account. Read the whole story

Happy Earth Day! According to this analysis only 4% of ads -- and 8% of media buys -- included sustainability messages. Even worse, that … Read the whole story

Marketplace and upfront media agency analyst Brian Wieser says there is a strong correlation between volume and pricing, even amid the existing, and out-of-the-box, … Read the whole story

In a shocking departure, NBCU CEO Jeff Shell has abruptly resigned following a misconduct investigation. Read the whole story

Spurning social media, "pharmaceutical companies may be missing an opportunity to engage and build trust with younger generations," according to Worldcom report Read the whole story

"The Super Mario Bros. Movie" continues to beat the competition with another $58.2 million in U.S./Canada box office, according to Comscore -- but not … Read the whole story