by Joe Mandese
A funny thing happened on the ad industry's way to a Big Data solution for measuring media currencies. It just got a lot smaller. … Read the whole story
COMMENTARY
by Joe Mandese
The answer depends on what you believe the role of the MRC actually is. Or at least, what it's supposed to be. Read the whole story
by Joe Mandese
In a candid Q&A, the Nielsen Audience Measurement CEO discusses the deprecation of Big Data, how Nielsen is dealing with it, and spending 25,000 … Read the whole story
COMMENTARY
by Ed DeNicola, Op-Ed Contributor
Is the purpose of the new joint industry committee about improving audience measurement quality or is it about gamesmanship? Is it even possible to … Read the whole story
COMMENTARY
by Ashwini Karandikar, Mark Wagman
Clearly, this year's upfronts will be like no other. The complexity at hand presents enormous opportunity, as well as a very real risk of … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
The focus on media currencies continued on Day Two of the ARF Audience X Science conference in New York City Wednesday with the divide … Read the whole story
by Colin Kirkland
Snap Inc.'s Q1 earnings missed Wall Street revenue estimates, causing its stock to drop 20% in after-hours trading. Snap does not have the same … Read the whole story
by Wendy Davis
If granted final approval, the deal will resolve a complaint alleging Facebook violated a prior privacy policy by collecting users' IP addresses, which reveal … Read the whole story
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by Colin Kirkland
Meta has announced its further investment in AI ad targeting through Shops and its Meta Advantage suite. It will require Shops next year to … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Tracking responses to the industry's attempts to "establish common standards for cross-platform measurement." Read the whole story
by Wendy Davis
Siding against Google, a judge refused to dismiss the Department of Justice's lawsuit claiming the company used anticompetitive tactics to monopolize digital display advertising. Read the whole story
by Laurie Sullivan
Every Web search in Brave Search is now served by its own index after removing all search API calls to Bing, which previously represented … Read the whole story
COMMENTARY
by Ram Padmanabhan
For one: What creative approaches to media execution is the agency taking? Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
There has been a spike in content posted to YouTube that it is calling "analog horror" -- a genre that uses vintage media effects … Read the whole story