by Joe Mandese
She will lead GroupM Nexus Commerce, a new unit combining the holding company's retail, direct-to-consumer, and social commerce functions. Read the whole story
by Joe Mandese
"This revision is the product of a thorough review by Nielsen that revealed irregularities in the encoding that enables Nielsen's measurement of TV viewing … Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
Yikes, he's aliiiive! What a shocker for this episode to open on a close-up of Logan's giant, pock-marked face. Read the whole story
by Karlene Lukovitz
The Writers Guild plans to picket at least some of the upfront presentations in Manhattan, as well as many media company locations in New … Read the whole story
COMMENTARY
by Joe Mandese
Cohen cited findings from a soon-to-be-released media-buyer survey that 64% say "social video is a must-buy" and that "creator-driven video can be considered premium." Read the whole story
COMMENTARY
by Joe Mandese
"For this, we needed your help. We need a great button ending to end the video like this super good-looking newfronts audience," YouTube creator … Read the whole story
by Colin Kirkland
YouTube announced a series of new ad formats rolling out to the app's short-form feature Shorts, which the company will also expand into its … Read the whole story
by Laurie Sullivan
YouTube will demonstrate new strategies at the IAB NewFronts that incorporate Shorts into awareness campaigns. It also introduced the YouTube Select Run of Shorts … Read the whole story
by Wayne Friedman
Video streaming services' paid TV spending fell 21% to a projected $1.1 billion from April 2022-23 vs. $1.4 billion the year before. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
There is still a hurry-up approach -- especially on the part of long-suffering media sellers -- to get to new measurement and currencies. Read the whole story
by Laurie Sullivan
Amazon unveiled a slate of streaming content and ad capabilities at the IAB's 2023 NewFronts Monday. Amazon Live will now produce shoppable livestream content … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
For nearly 60 years, "Star Trek" has been part of the television landscape. During its three season run on NBC (1966-69), The Original Series … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
A new four-part Disney docuseries on the life of singer-songwriter Ed Sheeran makes no mention of his "Let's Get It On" plagiarism lawsuit. Read the whole story
COMMENTARY
by Dan Perry, Op-Ed Contributor
Forget 'Bad Musk' for a minute. Micropayments could help save journalism. Read the whole story
by Colin Kirkland
"Anti-Instagram" app BeReal is testing its new "RealPeople" feature -- a curated timeline of "the world's most interesting people, from top athletes, artists, activists, … Read the whole story
by Wendy Davis
The Supreme Court on Monday agreed to hear an appeal in a dispute over agencies' ability to issue enforceable regulations. The decision could result … Read the whole story