COMMENTARY
by Joe Mandese
Asked what has been most interesting to see at the newfronts so far, Rozen chose to call out the virtual elephant not in the … Read the whole story
by Karlene Lukovitz
CTV grew 22% in 2022 and is projected to grow 21% this year, according to an IAB report released during Wednesday's NewFronts. Read the whole story
by Steve McClellan
The company, which spent about $90 million on media last year according to COMvergence, previously worked with WPP's VMLY&R on creative and Haworth for … Read the whole story
by Joe Mandese
Shares of ad fraud and brand-safety firm DoubleVerify have fallen at double-digit rates over the past few days following a short-seller investor's criticisms that … Read the whole story
COMMENTARY
by Ed DeNicola, Op-Ed Contributor
The alt currency companies seeking JIC certification use what some researchers might refer to as "convenience samples," because their data is conveniently available. Read the whole story
by Karlene Lukovitz
Disney has teamed with Innovid to enable actionable insights in digital and streamed inventory across its addressable footprint. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Solidarity with a striking union only goes so far, as the 2007-08 TV writers' strike demonstrated. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Taking in this week's newfronts a number of seemingly trivial observations occur to me, including that no matter what their age, male execs on-stage … Read the whole story
by Wayne Friedman
From Feb. 2024 to the start of the Summer Olympics, Twitter will feature NBCU's pre-Games competition highlights, U.S. Olympic Team Trials content and daily … Read the whole story
by Colin Kirkland
To make it easier for users and publishers to share content. Enhanced link embeds for messaging apps and other sharing functions are part of … Read the whole story
by Wendy Davis
Meta Platforms violated prior privacy settlements, and as a result should stop monetizing minors' data, the FTC said Wednesday. Meta says the FTC's move … Read the whole story
by Colin Kirkland
Meta is introducing new personalization controls to its video format, inviting users to customize what they want to see more or less of and … Read the whole story
by Colin Kirkland
Pulse Premiere will invite advertisers to place branded videos alongside premium publisher content. TikTok's ad option, which bundles the top 4% of TikTok videos … Read the whole story
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by Ray Schultz
The deals will now be shown online, and in in-store circulars. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Attention metrics help ensure that ads are in the top 10% to 15% of engagement and can be used for planning, optimization, and measurement, … Read the whole story
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by Richard Whitman, Columnist
Hopefully the strike will be short, the agency opined. "The last thing the industry wants is to impede the momentum that has been gained … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The recent advancements in AI are possibly the single greatest advancement since the Internet went mainstream, and it can bring opportunity to more people … Read the whole story
by Wayne Friedman
Trump's SuperPAC has spent $1.97 million since March 31, coming from 584 airings, with 472.6 million impressions, while Ron DeSantis' SuperPAC has spent $1.26 … Read the whole story
by Karlene Lukovitz
Most TV/video buyers are treating "creator-driven" and professional video content much alike in terms of moving budgets back and forth and the metrics they … Read the whole story
by Wendy Davis
Passing the AMERICA Act would be a first step in "reining in the power and predation" of large tech companies, Sen. Mike Lee said … Read the whole story