While the campaign doesn't tout Horizon Media, per se, it imbues plenty of goodwill heading into this holiday weekend. Read the whole story

Dubbed "Social Incremental," the new product is being touted as using AI deduplicate "the same individual could be watching a show on a streaming … Read the whole story

The cross-platform measurement solution enables reporting impressions to households not reachable via linear TV. Read the whole story

The Hollywood Reporter reported that the presentation, which originally was slated to be in-person, beginning May 17 at 5 PM, followed by a reception … Read the whole story

The Magna/Vox Media study was released today on the eve of tomorrow's IAB Podcast Upfront. Read the whole story

The announcement leans heavily on returning series, but three new (all unscripted) shows were announced, including a USA Network series described as a "social … Read the whole story

Meta is testing a new way to pay creators on Reels, giving them a cut of its ad revenue for the first time -- … Read the whole story

President Obama comes up with another winner for Netflix with "Working: What We Do All Day," his new docuseries on working in America. Read the whole story

Turns out that marketers messaging to consumers is a lot like PR people pitching "Mobile Insider" columnists. Neither of us like getting them via … Read the whole story

A single Disney+/Hulu platform will give advertisers and users more options, Disney says. "This is for consumers who subscribe to both services," said Bob … Read the whole story

Like other ad holding companies, Havas cited last year's COVID-rebounding double-digit growth in the first quarter to explain its slower growth this year. Read the whole story

TV station group Tegna posted subscription revenue gains of 6% year-over-year to $414 million, but its ad business remains weak. Read the whole story

The organizations are announcing a partnership today but have been working together for about six months, already filling hundreds of jobs at agencies and … Read the whole story

"Existing laws do not sufficiently protect Americans' data from misuse," a group of bipartisan lawmakers say in letters to data brokers. Read the whole story

The head of AI company OpenAI, Sam Altman, will testify next Tuesday at a Senate subcommittee hearing. Read the whole story

You would think broadcast TV networks would try to find a new, more innovative approach to handling what remains of what is called prime … Read the whole story