Ending months of industry speculation, Elon Musk has officially nameed the long-time ad sales exec to succeed him at Twitter. Read the whole story

The company confirmed Yaccarino's departure, but did not comment on her joining Twitter as CEO. Read the whole story

McMahon joined IPG in 1998 as Global CEO of media agency Orion. Over the years McMahon expanded the group to include investment and printing … Read the whole story

CNN's "Republican Presidential Town Hall" event featuring an interview with former President Donald Trump posted 3.31 million Nielsen-measured viewers -- helping CNN win the … Read the whole story

Following years of conditioning national advertisers to do business via "alternative currencies," NBCU said it's ready to do the same with local advertisers. Read the whole story

The Interactive Advertising Bureau report projects spending will expand to nearly $4 billion by 2025, despite the fact that growth began decelerating in the … Read the whole story

'Twas the days before Upfront Week, and plenty of news was already breaking. Read the whole story

The faded logo adorns a threadbare t-shirt then NBC Entertainment chief Brandon Tartikoff handed me in 1984, just after he unveiled a new show … Read the whole story

To promote its ad-free Premium subscription option, YouTube is running an experiment that blocks users from watching in-app content while ad-blocking apps are active … Read the whole story

New measurement partners for WBD Ad Sales include 605, ABCS Insights, DISQO, EDO, LoopMe and Pilotly, to add "greater attribution and efficacy of advertising … Read the whole story

A new animated comedy tells the story of a small population of humans who survive a cataclysmic attack by alien spaceships manned by giant … Read the whole story

The tag says it all: "You don't raise the Cup without the woman who raised you." Read the whole story

Well, they weren't exactly ADUs, but due to a glitch, recordings of their newfront presentations kicked off the IAB's podcast upfront. Read the whole story