by Steve McClellan
Solomon joined PHD in 2020 following 16 years with sibling agency OMD. He is credited for helping brands like Bacardi and Clorox to make … Read the whole story
COMMENTARY
by Joe Mandese
I've had a running bet with Barry Fischer about when the upfront will finally run its course. So far, I'm losing. Read the whole story
by Wayne Friedman
Total advertising for live, linear TV is forecast to drop 8% to $61.31 billion this year, while total CTV will rise 21% to $25.09 … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
"The Family Stallone" starts just as Stallone, 76, is finishing up six months of on-location shooting in Tulsa, Oklahoma, for "Tulsa King." Read the whole story
by Steve McClellan
The organic revenue drop in the America's was nearly 5% versus a year ago when growth topped 13%. In the US market the company … Read the whole story
by Steve McClellan
By region, the Americas was the strongest performer, posting growth of nearly 11% in Q1. Europe, Middle East & Africa and Asia Pacific were … Read the whole story
by Wayne Friedman, Joe Mandese
Ending months of industry speculation, Elon Musk has officially nameed the long-time ad sales exec to succeed him at Twitter. Read the whole story
by Colin Kirkland
New generative AI tools in Meta's Advantage ad platform let advertisers create alternative copies, background generation through text prompts and image cropping for ads … Read the whole story
by Karlene Lukovitz
The FTC and six other states also settled separately with Google over Pixel 4 ads, to tune of $9 million. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
If you thought views, likes, search results, reach, frequency, and any other kind of marketing and advertising data is safe from AI-driven manipulation, think … Read the whole story
by Laurie Sullivan
Sixty-three percent of U.S. consumers surveyed said they are more concerned about fake reviews now than five years ago. Read the whole story
by Robert Williams
Netflix has the widest reach in the United States with CTV app usage among 53% of households. Read the whole story
by Ray Schultz
Google could hurt publishers by changing how it will present search engine results, critics say. Read the whole story
by Ray Schultz
Fortress Investment Group and Soros Fund Management submit a $225 million bird. Read the whole story
by Karlene Lukovitz
U.S.-based users of Fire TV devices can use FAST apps to access local news from NBC and Telemundo. Read the whole story
by Karlene Lukovitz
Lawsuit alleges that ByteDance is a "useful propaganda tool" for the Chinese government. Read the whole story