by Steve McClellan
The Publicis Groupe assignment includes media, data and production. IPG will serve as the pharma company's global creative partner. For IPG, it's the second … Read the whole story
by Wayne Friedman
WBD is starting up an in-house, programmatic and direct deal-making platform called WBD Stream that will allow marketers to access digital video inventory from … Read the whole story
by Karlene Lukovitz
Options include surprise message reveals and extendable format that takes users to a hub for deeper interaction. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Unscripted stars crossed picket lines outside the Upfront venues, while the scripted stars showed support for striking writers by not showing up. Read the whole story
by Joe Mandese
On the morning of parent Warner Bros. Discovery's upfront, CNN has been rebranded as TNN ("Trump News Network) in a new spot from The … Read the whole story
by Wayne Friedman
"We have a long way to go to build scale in advertising," Netflix Co-CEO Ted Sarandos said at its first upfront today. Netflix touted … Read the whole story
by Colin Kirkland
New findings from Pew Research Center reveal how adult Twitter users in the U.S. are using the platform since Musk took control in terms … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
Virtual IDs may be an important piece of the ad measurement puzzle, but pay close attention to what they're actually measuring. Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
The short answer is no. Sellers want higher reported ratings, while buyers want stability. Neither is conducive to better, more accurate audience measurement. I … Read the whole story
by Karlene Lukovitz
Enabling measurement of incremental reach should help the Google platforms better compete for advertising with CTV, linear. Read the whole story
by Laurie Sullivan
The company will use generative AI with support from large language models to automate advertising and ad-supported consumer services. Read the whole story
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by Steve McClellan
Under the deal, Jasper (formed last September) and its team will remain an independent subsidiary led by Julie Andreeff Jensen and David Sutphen. Read the whole story
COMMENTARY
by Casey Soulies, Op-Ed Contributor
AI-generated content has the potential to reproduce or amplify biased, misleading, or inaccurate information. The search industry must develop new strategies and standards for … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
AI will reshape the way we interact with the web, decreasing our reliance on traditional models of search. Read the whole story
by Wendy Davis
Google has defeated a privacy lawsuit brought by Chrome users who alleged the company wrongly harvested a trove of data about them -- including … Read the whole story
by Tanya Gazdik
BMW says it is open to including additional partners to create an industry standard for connecting XR consumer electronics devices to vehicles. Read the whole story
by Richard Whitman, Columnist
Unveiled this week, it's a passion project that Levy has been working on for years that serves as a marketplace, educational forum, social network … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Montana's governor Greg Gianforte signed the country's first TikTok ban on Wednesday. Read the whole story