According to the agency research firm, Wavemaker generated net new business value (annualized billings) of $800 million, including $564 million in retentions and $317 … Read the whole story
Citing concerns over minors' mental health, the Biden administration on Tuesday launched a task force aimed at addressing the impact of social media on … Read the whole story
Jay Leno had two serious accidents last November and January, and David Letterman grew a beard that accompanies him everywhere he goes. Read the whole story
The official start of the fall television season is still four months away, but for insiders at media agencies, networks, and advertisers -- as … Read the whole story
Etsy ads showcase the thrill of its new Search by Image feature, enabling people to discover their heart's desire with a single snapshot. Read the whole story
The move follows a recent management restructuring at the Omnicom culture shop. Read the whole story
An initial "cancel reaction" is inevitable, but defectors have returned after the crackdown was implemented in other markets, according to Netflix. Read the whole story
The new service will have more than 40 live channels from A&E, AMC, Hallmark and Warner Bros. Discovery, and 20 free ad-supported streaming channels … Read the whole story
The arrangement is built on Epsilon's data on 250 million U.S. consumers. Read the whole story
Conversions fell early in the first quarter, but are now trending upward, AdRoll reports. Read the whole story
Telly is now prepared to give away 500,000 free TVs. How are they doing this? Selling advertising, of course. But not in the same … Read the whole story
With P92 possibly launching in June, Meta is set to reimagine what Elon Musk killed: Twitter. Read the whole story
Inscape is launching an "enhanced and expanded" ad-measurement service called Commercial Feed+ that focuses on streaming. Read the whole story
Perhaps one of the winners in the fraudulent ecosystem that spawned predatory in-game ads -- the SSPs -- should consider cracking down on practitioners. Read the whole story
"Increasing the times spent on apps alongside good content is the goal," says Anand. Read the whole story
Montana Governor Greg Gianforte has signed a privacy law gives state residents new rights to wield control over data about them, including the right … Read the whole story