The ANA issued what it called a "first look" at its study of the programmatic advertising ecosystem. A more detailed report will be issued … Read the whole story
In a deal with Deepsee.io, TAG's TrustNet will enable advertisers to easily and quickly identify MFAs and create exclusion lists automatically. Read the whole story
COMMENTARYBlue-chip advertisers spend $13 billion annually funding "MFAs" (made-for-advertising websites) publishing fake news, conspiracy theories and other unsavory content, according to a new ANA … Read the whole story
"Advertising spending slowed down to a halt in the first quarter of 2023 (+1.5% globally, flat in most Western markets) due to economic uncertainty … Read the whole story
COMMENTARY"Every business that wants to avoid becoming the next brand in the crosshairs needs to prevent their consumers from switching on their political brain … Read the whole story
On Wednesday, Meta unveiled a slew of Facebook updates targeted toward creators and brands, including new Reels templates and editing options, a daily checklist, … Read the whole story
The latest iteration of the holding group's operating system includes Omni Assist which accelerates project workflows and Omni Commerce which drives effectiveness in retail … Read the whole story
COMMENTARYA suburban housewife resorts to murder when her past suddenly catches up with her in "Clean Sweep" on Sundance Now. Read the whole story
TikTok has expanded its partnership with IAS to 23 new markets, ushering in brand safety and suitability measurement for additional marketers placing campaigns in … Read the whole story
LinkedIn is readying the test of a new ad product that will invite marketers to target its users while they are streaming movies and … Read the whole story
Video, creator and ecommerce partnerships are Twitter's focus for expanding its revenue base beyond advertising, the executives told investors last week. Read the whole story
The latest estimates put the equivalent of $2.6 trillion to $4.4 trillion annually across the 63 use cases McKinsey analyzed. By comparison, the UK's … Read the whole story
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In June 2020, I wrote an opinion piece entitled, "Why I Signed a Letter to Rewrite the Future of Advertising," where I wrote that … Read the whole story
To celebrate the sixth anniversary of AI platform Marcel, Publicis Groupe today is launching a tongue-in-cheek campaign at Cannes that uses a demo of … Read the whole story
Product, with inventory from 100+ publishers, will let programmatic buyers skip using an SSP. Read the whole story
Lawmakers have reintroduced an antitrust bill that would broadly prohibit the largest online platforms from giving preferential treatment to their own products or services. Read the whole story
Hard-to-reach "light" linear TV audiences represent 67% of all TV viewing overall, according to data from LG Ad Solutions, which estimates 51% are streaming-only … Read the whole story
The new solution selects relevant data triggers for tailored ad experiences. Read the whole story
DoubleVerify on Monday at Cannes Lions 2023 announced the launch of a measurement and optimization offering with Scibids that the company calls DV Algorithmic … Read the whole story
Gannett says that generative AI usage will require human oversight. Read the whole story
Advertisers can vie for limited inventory on Kroger's digital cooler screens through online applications. Read the whole story
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Remember that there is a real person on the receiving end of every ad. Think about a person you know and care about, and … Read the whole story
Both films are at the top end of the national TV spend range for a theatrical movie opening. The weekend total for "Elemental" was … Read the whole story
U.S. subscription VOD revenue is forecast at 14%. Meanwhile, traditional TV sub revenue will continue to shrink, and ad growth is forecast at under … Read the whole story
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One key area that has been a non-starter for years is getting exposure on competing broadcast network channels, now with sister premium streaming platforms. Read the whole story
COMMENTARYMicrosoft inventory will transition to in-house sales teams and technology with the acquisition, which will make available on one global platform inventory including display, … Read the whole story
