by Wayne Friedman
Amid an uncertain TV ad marketplace, including disruptive strikes, NBCU has finished its upfront deal-making "roughly in line with" results of last year, company … Read the whole story
by Joe Mandese
"I love that we're this independent production being absolutely independent about how it gets out there as well," says Kurt Andersen, author of the … Read the whole story
by Joe Mandese
At least, that's what the first trailer for the new Fox prime-time animated series swears. Watch it, and you can be the judge. Read the whole story
by Joe Mandese
USIM will handle media, while BAM Connection will handle creative and social media marketing for the over-the-counter heartburn medication brand. Read the whole story

COMMENTARY
by Joe Mandese
New research finds Americans perceive they are growing less dependent on their mobile phones. Whether that's true or not remains to be seen, but … Read the whole story

COMMENTARY
by Adam Buckman, Featured Columnist
Fall is coming early to The CW as the Nexstar network premieres three of its fall comedies later this month, in the middle of … Read the whole story
by Tanya Gazdik
During the 2023 Concacaf Gold Cup tournament, Toyota engaged with and shared the stories of Latino small-business owners. Read the whole story
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by Ray Schultz
A tool that uses AI to generate news stories is being tested by Google. Known by the working title Genesis, the technology has been … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Federal officials warned health app developers about the risks of tracking technology such as the Meta Pixel and Google Analytics. Read the whole story
by Wendy Davis
Streaming video renters are asking a federal appeals court to reinstate claims that Google violated privacy laws in New York and Minnesota. Read the whole story

COMMENTARY
by Karlene Lukovitz
Excessive repetition on streaming services isn't just annoying -- it depresses purchase intent, a new test by Magna confirms. Read the whole story

COMMENTARY
by Tony Jarvis, Op-Ed Contributor
With hosting costs of multi-sport global events escalating beyond the financial capacities of countries and local governments, can the Pan Am Games survive? Read the whole story
by Wayne Friedman
Consumers have reached a saturation point in the number of video services they own, Hub Entertainment Research finds. Read the whole story
by Colin Kirkland
On Thursday, the majority of eligible workers at LGBTQIA+ dating app Grindr launched a union with Communications Workers of America in response to mass … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Consumers keep pushing to make streaming cutbacks. But streaming platform owners may need a plan. Consolidation would be a good trend, distribution-wise, for consumers. … Read the whole story