When is an agency a media-buying agency or a principal? It depends on who you talk to, and how they answer that. Read the whole story

Amid the "earned media" push, Warner Bros. spent a modest $10.6 million in national TV advertising, while Universal Pictures pulled out all the stops, … Read the whole story

The Biden administration reached a deal with big tech companies Amazon, Google, Microsoft, Meta, and OpenAI to put more safeguards around AI, including development … Read the whole story

"Our media model works well," said CEO Philippe Krakowsky on an earnings call Friday. The question is "Can it work better?," he added - … Read the whole story

Imagine launching a new ad agency named "Pearl Harbor" in Hawaii on Dec. 4, 1940, and thinking about it a year and three days … Read the whole story

According to a new report, Publir is a programmatic ad network that has been funneling ad dollars from major exchanges, including Google, to prop … Read the whole story

AMC's "Dark Winds," Hulu's "This Fool" and HBO's "How To With John Wilson" all return for new seasons this week. Read the whole story

It's the thrill of continuous change that keeps some in the ad-technology industry excited about waking up in the morning. Read the whole story

Research from 2022 shows unscripted programming has a greater share of total day time viewed among CBS, ABC, and NBC. Comparatively, unscripted and other … Read the whole story

Microsoft's development of its own version of Google's Performance Max platform, rebranding the PromoteIQ retail media platform and Xandr ad tech into a suite … Read the whole story

The Senate Commerce Committee is scheduled to mark up a controversial bill Thursday that would regulate how online platforms display content and ads to … Read the whole story

TikTok has launched a "Starter Guide" to help brands still unfamiliar with the platform tackle their TikTok ad approach. Read the whole story

Mike Welch will succeed Dominic Joseph as Captify CEO. The appointment cements the concept of search and CTV as a strong ad strategy. Read the whole story

Today the firm reported a 1.7% organic revenue decline in Q2 and downgraded its full-year organic growth outlook to between 1% and 2%. Shares … Read the whole story

Men are more likely than women to say they'll watch the global soccer tournament. Read the whole story