by Colin Kirkland
TikTok's new partnerships with post-purchase survey providers KnoCommerce and Fairing will give brands direct input from TikTok users. Read the whole story
by Laurie Sullivan
Twitter has officially rebranded to "X" after owner Elon Musk changed its iconic logo Monday, marking the latest major shift since his takeover -- … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Does "Barbie" have the right stuff to catapult into the "Star Wars" and "Star Trek" stratosphere? Read the whole story
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by Richard Whitman, Columnist
Shares of WPP, which doesn't report Q2 results until next month, have been dragged down 5% over the last five days. IPG, which lost … Read the whole story
by Steve McClellan
S4 Capital is the latest ad-marketing holding firm to report Q2 growth coming in below expectations, following last week's updates from Omnicom and Interpublic. Read the whole story
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by Ray Schultz
Mediavine says the recognition will strengthen its long-term relationship with Google. Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
This unique award aims to recognize the best cars of the year and to give a voice to women in the automotive world. Read the whole story
by Wayne Friedman
Amid weakness in the linear TV ad marketplace, TV-Internet/wireless marketers have slowed their collective paid spend by 11% to $348.8 million over the most … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
It's like repainting the deck railings on the Titanic the day before it hit the iceberg. It's not what you know that's going to … Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
Is Facebook's audience all haters? I can't imagine it is. But by allowing hate to flourish on the platform, the company makes it impossible … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Netflix says brands are now able to target media buys across its Top 10 programs. But still,1.5 million subscribers? Is that enough for brands … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
According to a CNBC report, ESPN is talking with the biggest sports leagues about a minority stake, which could heavily impact the direction of … Read the whole story
by Robert Williams
People who are most familiar with AI tend to have the most favorable opinion of its use in marketing. Read the whole story
by Fern Siegel
Previously, Taylor served as managing director of the London office of TBWA\Media Arts Lab, Read the whole story
by Fern Siegel
The organization is emphasizing an increase in visitor spending from its global markets. Read the whole story