by Joe Mandese
June's 1.4% decline follows an increase in May, which was the first gain for the U.S. ad marketplace in nearly a year. Read the whole story
by Wayne Friedman
As chief data officer of Nielsen-owned NCSolutions, Wood developed new ways to use data for incremental measurement and targeting. Wood will oversee data science … Read the whole story
by Laurie Sullivan
The group's goal is to advance AI safety research, identifying best practices and standards, and facilitate information sharing among policymakers and the industry. Read the whole story
by Colin Kirkland
TikTok will launch its "TikTok Shop Shopping Center" in the U.S. in August, selling made-in-China goods to consumers. The ecommerce business will ship clothes, … Read the whole story
by Laurie Sullivan
Apparently it's a little more difficult than first thought to identify text written by artificial intelligence. Read the whole story
by Steve McClellan
Using its new "Test Your Idea" platform System 1 surveyed 500 people to evaluate the new X logo against the old Twitter logo and … Read the whole story
by Laurie Sullivan
YouTube Shorts, Google's short-form video experience for users, expanded relationships with Integral Ad Science (IAS), which focuses on global media measurement and optimization, and … Read the whole story
COMMENTARY
by Karlene Lukovitz
Still, some B2B owners are already experimenting with the new platform, and half say they plan to do so in the future. Read the whole story
by Steve McClellan
According to the firm advertisers can potentially reach over six million QuickBooks Online customers in the US through the network, which is operational and … Read the whole story
by Ray Schultz
The new offering is designed to help advertisers succeed in commerce media. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Twitter is making a more radical move to be a more "hard core" brand, with the suggestion of a racy, forbidden, nonconformist environment. Should … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The larger question is not whether ESPN and ABC are valuable entities -- it's what format the two should be focusing on to succeed … Read the whole story
by Steve McClellan
The appointments are expanded remits for the three executives who will continue to lead their existing client accounts. They will also serve as point … Read the whole story
by Ray Schultz
Precisely PlaceIQ data will be integration within Blu, Horizon's connected marketing platform. Read the whole story
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by Steve McClellan
Los Angeles-based agency Quigley-Simpson has been named media agency of record for photo book marketer Mixbook after a competitive review. Quigley-Simpson will handle all … Read the whole story
COMMENTARY
by Karlene Lukovitz
Marketers and agency executives choosing advanced TV programmatic partners said measurement capabilities were most important. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The only problem with positioning a docuseries about cults as a how-to is the possibility that someone will take it seriously enough to put … Read the whole story
by Wayne Friedman
As TV and movie production costs and profitability challenges continue to increase, U.S. streaming revenues are forecast to see 7.2% compounded annual growth through … Read the whole story