The findings from OAREX Capital Markets come as the 4A's released its own study showing agency borrowing costs for media buys rising, and calling … Read the whole story

The group asserts that clients get all the benefits from the practice while agencies risk harming their business models and assuming costs and losses … Read the whole story

The Delete Act, now under consideration, would create a government-mandated "kill switch" forcing each of the companies in California's data industry to permanently delete … Read the whole story

Major ad organizations and other business groups are pressing to derail a bill that would enable residents to easily remove their information from every … Read the whole story

The Rolling Stones livestreamed an interview for the first time today on YouTube to talk about their upcoming album. The interview exemplifies the importance … Read the whole story

Based on an analysis of data from the DBC Industry Calendar, the virtual staying power was attributed to the fact that the industry is … Read the whole story

"In the firm's early days, we often had to explain why AI would be big enough as a focus for our thesis, and today … Read the whole story

CBS is importing the only "NCIS" spin-off produced outside the U.S. as part of its ongoing efforts to make up for the strike-induced program … Read the whole story

Sadly, the real reason advertisers have been abandoning Twitter/X is that it has become an even more unsavory place for reputable consumer brands to … Read the whole story

From the earliest days of television, live-action series featuring superheroes have had their ups and downs. Occasionally popping up in the 1950s through early … Read the whole story

Disney Advertising says ad sales for the college football season show "robust" demand, with more than 65 major deals. Among those deals are 17 … Read the whole story

Is the writers'/actors' strike really strengthening... Netflix? Media mogul Barry Diller thinks so. He spoke about the situation on the podcast "On With Kara … Read the whole story

Lamar has digital advertising inventory in 25 airports across the country capable of delivering an estimated 55 million weekly impressions. Read the whole story

According to a barrage of job listings posted by TikTok, the social-media giant is likely focusing on expanding its social-networking capabilities and private messaging … Read the whole story

Principles stress that AI tools must be developed in accordance with established principles and laws protecting publishers' intellectual property, brands, consumer relationships and investments, … Read the whole story

In revealing the timing, Comcast CEO Brian Roberts positioned Hulu as a "kingmaker asset" that would likely be snapped up by a tech giant … Read the whole story

Florida Gators football fans were outraged by "Lucy pulling the football away from Charlie Brown moment." Read the whole story