iSpot has acquired measurement and TV attribution company 605 in a deal that will boost iSpot's measurement footprint, adding pay TV set-top-box data from … Read the whole story

Even as the U.S. JIC pushes to certify new alt currencies, iSpot's acquisition of 605 has reduced the contenders from six to five -- … Read the whole story

"This case is about the future of the internet and whether Google will ever face meaningful competition," Justice Department attorney Kenneth Dintzer said in … Read the whole story

In order to cater to creators and brands while boosting transparency around advertising on the platform, LinkedIn is now inviting its users to search … Read the whole story

In 20-20 hindsight, some disappointed Jets fans might have wished the game hadn't aired at all, Read the whole story

"Junk fees are those sneaky fees that are hidden from consumers when they are shopping for the best price, and sneak up on them … Read the whole story

New spots are designed to inspire the public to "channel their inner Smokey" and learn more about wildfire prevention. Animatronics play a role in … Read the whole story

As the platform releases its first report ever on social-media management and marketing, Hootsuite CMO Elina Vilk talks about the complexity behind social-media management, … Read the whole story

Ad-verification processes are changing across Google as the company continues to cycle through a slew of changes of its own. Read the whole story

Google pays more than $10 billion annually to maintain its position as the default search engine on web browsers and mobile devices, according to … Read the whole story

Policy update doesn't prohibit use of AI, but requires some transparency via disclosure statements. Read the whole story

The projections have been lowered somewhat due to the advertising downturn and slower-than-expected rollouts of major U.S. hybrid SVOD - AVOD platforms, reports Digital … Read the whole story

Bank of America, Wells Fargo, Capital One and JP Morgan Chase are the most known and used financial institutions, according to the report. Read the whole story

Reaching millions without internet access could become the next revenue stream for thousands of companies. Starlink provides access to internet, search and ecommerce for … Read the whole story

The FTC opposes X Corp's bid to terminate a consent decree requiring the company to maintain a privacy and security program. Read the whole story

Taboola has created bidding technology that advances performance advertising by moving marketers beyond manual, time-consuming cost-per-click bidding strategies. Read the whole story

While live TV was still found to be the top viewing default source among 46% of U.S. consumers with broadband, it now leads SVODs … Read the whole story

Streaming also ranks as the top medium for watching holiday content, per new LG Ads' survey. Read the whole story

The section debuted in 1969 and has won 14 Pulitzer Prizes during its history. Read the whole story

Job posting calls for a writer who can "quench an undeniable thirst for all things Taylor Swift." Read the whole story

Baidu has debuted QingGe, a marketing platform based on AI that the company says improves ad conversion rates by 20%. Read the whole story