Nexstar also reportedly is in talks with Disney, following remarks CEO Bob Iger made in July about a possible sale of Disney's linear TV … Read the whole story

New research indicates a net 27% of U.S. TV viewers aware of Hollywood strikes plan to watch less TV this fall. Read the whole story

U.S. local advertising is forecast to grow 4.4% to $157.1 billion in 2024, according to data released Friday from Borrell Associates. Read the whole story

Walmart Connect has announced the rollout of Sponsored Videos for search, giving brands a tool for storytelling. The feature is generally available to all … Read the whole story

"Jerry Brown: The Disrupter" places Brown -- a liberal, progressive democrat -- squarely in the context of his times. Read the whole story

It's hard to believe it's been two days since I wrote about Madonna, but she's back in TV advertising news thanks to Pepsi's decision … Read the whole story

And 80% of those execs said addressable was an important or extremely important factor in negotiations, a survey done for Go Addressable found. Read the whole story

That's what I stumbled on when I set up Google News alerts for "media planning" and "media buying," and here's why you might want … Read the whole story

X named Brett Weitz head of content, talent and brand sales; Monique Pintarelli as head of the Americas; Carrie Stimmel as global agency leader … Read the whole story

Apple TV devices rank #6 in share of programmatic ad spend. Read the whole story

Even more surprising, 35% of 25- to-34-year-olds watch local broadcast TV daily or a few times per week Read the whole story

The decision could give a boost to the tech industry, New York Times Company and other opponents of a California law that regulates how … Read the whole story

Google has forced its hand with the power of defaults. That's what the Justice Department alleges as it reveals some secretive strategies Google has … Read the whole story

The Supreme Court on Thursday temporarily blocked an injunction that would have restricted some federal officials' ability to communicate with social media platforms regarding … Read the whole story

Ikea has been a McCann client for more than a decade. In 2011, McCann New York was selected to overhaul the company's iconic catalog … Read the whole story

The 'Top 50' will be the first official chart in the U.S. to monitor music discovery and engagement on the platform, TikTok says, adding … Read the whole story