by Wayne Friedman
Hollywood entertainment writers and major legacy TV/movie companies have reached a tentative deal, which could end the nearly five-month-long strike. In a memo to … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Thanks to the writers' and actors' strikes, network TV will start a new fall season this week with lineups that seem more like midseason … Read the whole story
by Joe Mandese
The vast majority of marketers are focused on AI's role in content, creativity, and customer experience, not media. Read the whole story
by Laurie Sullivan
Omnicom's OMD unit and Teads will release results of what they call a pioneering neuroscience study analyzing the new metric, as well as three … Read the whole story
COMMENTARY
by Colin Kirkland, Staff Writer
This week, TikTok introduced multiple features that should help advertisers better track the performance of their ad campaigns in the social-media app, including new … Read the whole story
by Steve McClellan
The testing program, known as Reveal, was developed in-house to measure audience attention and emotional responses to brand content through real-world environments, via PCs … Read the whole story
COMMENTARY
by Roberto Alcazar, Leena Danan
As we work our way through the Year of the Rabbit, let's hop forward and get uncomfortable with the marriage of culture and race, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
What is actually left for Fox News Channel, Fox News Media, and Fox Television Network? Right now many would say much of the same, … Read the whole story
by Wayne Friedman
Local broadcast TV will see a modest 11% increase in 2024 to $23.8 billion, according to BIA Advisory Services, while local over-the-air platforms are … Read the whole story
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by Laurie Sullivan
Only 10% of marketing leaders strongly believe their marketing investments position them to emerge from economic turmoil ahead of the competition. Read the whole story
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by Richard Whitman, Columnist
The award is designed to recognize African American students who strive to "revolutionize an industry, change social norms and bring change to their communities … Read the whole story
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by Wendy Davis
If approved by the court, the settlement will resolve allegations that Clearview violated a biometric privacy law in Illinois, as well as laws in … Read the whole story
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by Laurie Sullivan
Publishers are uncomfortable with chat features that use artificial intelligence (AI) when they cannot control the use of the site's content, so Microsoft created … Read the whole story
by Colin Kirkland
Total number of paying members is now five million, midway to CEO Evan Spiegel's expected medium-term goal. Read the whole story
by Colin Kirkland
Purchasers can now see product pricing in their local currency and be able to toggle between different currencies. Read the whole story
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by Wendy Davis
A New York law requiring social-media platforms to accept complaints about offensive speech and disclose how they are handled violates the First Amendment, critics … Read the whole story
by Steve McClellan
"Keep Ukraine Moving," includes two massive billboards in Times Square that share the stories of Ukrainian drivers who support the war effort. Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
All the greatest ads are surprising. They can be surprisingly dramatic, fun, or touching. Without the surprise, none of the other emotions land. Read the whole story