COMMENTARY
by Joe Mandese
Even as Hollywood unions end their protracted strike, the long-term effects are projected to push U.S. linear TV ad prices down 5% this year, … Read the whole story
by Wendy Davis
"I strongly urge you to pause the release of any AI chatbots until Meta understands the effect that such products will have on young … Read the whole story
by Wendy Davis
Two advertisers who sued Google for allegedly inflating video ad metrics abruptly dropped their class-action complaint on Thursday. Read the whole story
by Laurie Sullivan
YouTube believes videos with these topics can be a helpful resource when done correctly. Still, brands should carefully consider ad placement options to determine … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Wednesday night's Republican debate was like watching a schoolyard of bickering schoolchildren at noon recess. Read the whole story
by Colin Kirkland
Included in a host of new privacy, ads, and location settings, Reddit is no longer allowing its users to opt out of seeing personalized … Read the whole story
by Karlene Lukovitz
About 17% of streamed viewership came through Fox News and Univision streaming services, and 13% from YouTube and YouTube TV, per AdImpact. Read the whole story
by Steve McClellan
The partnership will make Mirakl's suite of commerce and retail media solutions available to Havas clients to sell on Mirakl-powered marketplaces. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"We believe that ISPs are situated to collect vast swaths of information about their customers, including personal information, financial information, and information regarding subscriber … Read the whole story
by Colin Kirkland
Despite pushback from its biggest market for TikTok Shop, the social media platform is testing a new in-app wallet that could help simplify users' … Read the whole story
by Karlene Lukovitz
Elon Musk said the team is "gone" in a post on Wednesday. New EU report finds X to have the largest ratio of mis/disinformation … Read the whole story
by Karlene Lukovitz
Disney CEO Bob Iger had said crackdown would commence in 2024. Read the whole story
by Wayne Friedman
The Fox deal with ad-tech company Waymark allows local advertisers to create video advertising through generative AI technology, in minutes. The deal will cover … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
California governor Gavin Newsom says he will sign legislation requiring large companies to disclose their carbon footprints, potentially putting the state ahead of federal … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
However efficient software-born automation and cloud-driven centralization have made our industry, it is critical that we also preserve and rebuild its humanity. Read the whole story
by Richard Whitman, Columnist
Odysseus Arms created the campaign and teamed with R&R Partners to design the media plan. Read the whole story