The emergence of MediaLink as a potential bidder for the Lions is interesting, because until 2021 when it was sold to Hollywood talent agency … Read the whole story

The project has been more than a year in the making and is part of a bigger plan to celebrate the agency's 25th anniversary … Read the whole story

Twitter/X's share of U.S. ad spending fell to 5% during Musk's reign vs. 12% in the same period preceding it, according to just-released estimates … Read the whole story

Nature abhors a vacuum. Apparently, so does artificial intelligence. So the ANA is teaming up with Bloomberg Media to help fill it. It's called … Read the whole story

The new Canadian-made drama "Sullivan's Crossing" comes to The CW this week dripping with unabashed sentimentality. Read the whole story

LinkedIn is reimagining how B2B marketing should work. On Tuesday the company introduced a platform that will recommend an end-to-end campaign and automate the … Read the whole story

In Barbie's world on Roblox, players can build their own dream houses and customize their avatars by mixing and matching exclusive fashion items and … Read the whole story

Meta is considering charging European users almost $14 a month on mobile devices and $17 a month on desktop to use both Instagram and … Read the whole story

The main idea, per the companies, is to help clients keep pace with the rapid evolution of ecommerce across all platforms and shifts in … Read the whole story

Get in loser -- we're promoting DVD sales and an upcoming movie musical version of a cult teen film. Read the whole story

Amazon is overhauling its search bar with generative AI features that will act as a concierge for customers, offering expert answers and product suggestions. Read the whole story

Amy Reinhard succeeds ad-tier pioneer Jeremi Gorman, Eunice Kim and Elizabeth Stone promoted to chief product officer, chief technology officer, respectively. Read the whole story

Heavily reality/lifestyle-driven Discovery+ hiked its per-month ad-free plan to $9 in U.S. and Canada, kept ad-free plan at $5. Read the whole story

BeReal, the purposefully unglamorous one-post-a-day, ad-free app, has begun looking for the "Realest Person on Earth" as part of its first-ever global brand campaign. Read the whole story

Driven by sustainability and ability to measure campaigns, OpenX partnered with carbon intelligence platform Cedara to customize and provide transparency into offset emissions in … Read the whole story

Conservative activist Laura Loomer can't sue consumer goods company Procter & Gamble, Meta Platforms and X Corp. over bans of her social media accounts, … Read the whole story

Congress shouldn't extend HIPAA, which restricts doctors and hospitals, to health apps or fitness trackers, the NAI argues. Read the whole story

For U.S. TV stations, future ATSC hopes could be in the trash, according to analysts. Does that mean TV stations' higher digital-media aspirations are … Read the whole story

The heavily-in-debt entertainment company was notified that its Nasdaq listing is in jeopardy due to having a below-$1 stock price for 30 days. Read the whole story

AIandYou says this is the first multicultural public awareness campaign on AI and the 2024 election. The campaign targets multicultural and other voters who … Read the whole story