by Joe Mandese
PMG Founder George Popstefanov will remain CEO of the combined company and gains a roster including Intuit, Charter Communications, Experian, Michaels, Whole Foods. Read the whole story
by Joe Mandese
Deirdre McGlashan trades one CMO role for another, moving from Stagwell chief media officer to BrandGuard chief marketing officer. Read the whole story
COMMENTARY
by Joe Mandese
But the ARF report is nonetheless worth reading if you want to get a handle on the burgeoning supply chain of "attention measurement" researchers, … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
ABC promises that its upcoming Halloween competition show "The Great Halloween Fright Fight" "will send shivers up your spine!" Read the whole story
by Colin Kirkland
The new profiles organize music, concerts, merch and social media-like clips under tabs, to promote new content and ticket sales and crowdsourcing links to … Read the whole story
by Steve McClellan
The unit is part of Stagwell's Constellation agency group and works with those agencies to solve client challenges in their global marketing operations. Read the whole story
by Colin Kirkland
The Radar program will now include artists, songwriters, and podcasters. Spotify says its podcast offerings feature shows the platform identifies as "the next big … Read the whole story
by Danielle Oster
The Irish American Whiskey brand founded by Charlie Day, Glenn Howerton, and Rob McElhenney is rolling out at bars across the country. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Attorneys general from 23 states are cheering the FTC's proposal to crack down on businesses that attempt to dupe consumers by burying fake reviews. Read the whole story
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by Richard Whitman, Columnist
Publicis Groupe CEO Arthur Sadoun told employees "we are at our best when we are together," in a video explaining the new policy, which … Read the whole story
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by Wendy Davis
U.S. District Court Judge B. Lynn Winmill -- who recently dismissed an FTC complaint against Kochava -- said consumers could move forward with some … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
I'm writing this from a train in Ukraine, where the war is the clearest example of freedom versus totalitarianism the world has experienced since … Read the whole story
by Wayne Friedman
S&P Global Market Intelligence says more niche, small to mid-sized cable TV networks could lose upcoming carriage negotiations. Read the whole story
by Laurie Sullivan
Unsealed court testimony in the Department of Justice's landmark antitrust case against Google revealed Apple held talks not only with Microsoft, but also with … Read the whole story
by Fern Siegel
The promotional push is to get younger Philadelphians, mostly millennials, to subscribe. Read the whole story
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by Laurie Sullivan
As Taboola's partnership with Yahoo goes live in the United States, the company looks to drive $1 billion in annual revenue from the deal. Read the whole story
by Laurie Sullivan
Google Ads, Chrome and Search execs show how collectively they plotted to boost ad revenue, according to public emails shared during the federal antitrust … Read the whole story