Only 11% of advertisers say their current media agency model is aligned for future needs, a WFA study conducted by MediaSense finds. Read the whole story

The awards are based on what's been done during the past year demonstrating vision, innovation and industry leadership. Contact joe@mediapost.com if you would like … Read the whole story

Disney says its upcoming NHL season on all its TV networks/streaming platforms is "nearly sold out," inking 26 deals for presenting sponsorships. Read the whole story

Many reported social-media scams begin with an ad on Facebook or Instagram, the FTC reports. Read the whole story

Ads are not labeled ads, don't disclose who's behind them, and can't be blocked, reported, retweeted or liked. Read the whole story

Anyone interested in observing how a sitcom revival should be done, the new "Frasier" provides a textbook example. Read the whole story

During Advertising Week New York, Snapchat will be showing a Halloween-inspired immersive AR content series featuring the app's top creators and integrations from brands … Read the whole story

The movie business is up 26% to $7.27 billion vs. the year before, according to Comscore. Major movie studio national TV spend is 17% … Read the whole story

"Fire the dopamine and the serotonin in people's brains. They have to hold your brand, feel it, and experience it," said State Farm VP. Read the whole story

X is testing three premium subscription tiers - Basic, Standard, and Plus - based on how many ads users will see on the platform. … Read the whole story

Netflix, Amazon Prime Video, Disney+, Apple TV+, Paramount+ and Max/HBO Max are taking a more profit-driven, balanced approach to content investment by genre. Read the whole story

Among the generations analyzed, 91% of Gen Z and 75% of Millennials were the most likely to experience barriers to living a sustainable life. Read the whole story

Globally, the film has already earned $100 million in "advance" ticket sales and is poised to exceed $100 million in North America ticket sales … Read the whole story

IVT rates, inclusive of ad fraud, are elevated within inaccurately labeled CTV, in-app mobile and desktop traffic, finds a new report. Read the whole story