by Wendy Davis
Google said two years ago that it planned to stop serving personalized ads to users under 18, but hadn't previously called for a nationwide … Read the whole story
COMMENTARY
by Joe Mandese
While Kroger still is working on a metric measuring the carbon output of off-site digital buys, it has become the first retail media giant … Read the whole story
by Karlene Lukovitz
On Tuesday, corporate watchdog Eko plans to install a billboard outside of Ad Week naming big brands whose ads were found next to LGBTQ+ … Read the whole story
COMMENTARY
by Joe Mandese
On the battlefield of planning and buying, humans are losing to machines as AI-generated sites expand faster than planners can track them. The solution, … Read the whole story
by Steve McClellan
Exclusive to GroupM clients, the effort was developed by The Goat Agency, the influencer marketing specialist acquired by WPP earlier this year. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
A viewer warning on the new Netflix series "The Fall of the House of Usher" alerts viewers to "language, sex, smoking, substances, suicide [and] … Read the whole story
by Joe Mandese
Jones, who reports to Wavemaker Global Client President Alastair Bannerman, joins from IPG Mediabrands' UM unit, where she was executive vice president-managing partner, and … Read the whole story
by Steve McClellan
VML is the surviving brand. Jon Cook, who has led VMLY&R, becomes VML global CEO and Mel Edwards, who led Wunderman Thompson, assumes the … Read the whole story
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by Richard Whitman, Columnist
GroupM, its agency EssenceMediacom and Google piloted the partnership with the agency's client Bayer. Access to the workshops will be expanded across GroupM's client … Read the whole story
by Wayne Friedman
NFL football boosted broadcast networks' total day viewing in September nearly 13% for persons two years and older to a 23% share vs. August, … Read the whole story
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by Wendy Davis
Teens who say they suffered eating disorders, anxiety and depression as a result of their social media addiction can proceed with lawsuits against Meta, … Read the whole story
by Joe Mandese
WeAre8, founded by Standard Media Index founder Sue Fennessy, officially launched in the U.S. in August. Read the whole story
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by Wayne Friedman
Allen Media Group says Weather Channel is the first network to make "across-the-board" upfront TV ad deals using VideoAmp as its new "ad currency." Read the whole story
by Colin Kirkland
TikTok parent company ByteDance is expanding its all-in-one video editing app, CapCut, into business tools. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Where does it end? Actors want a share of streaming revenues, and Hollywood producers say no way. What side is history on?' Read the whole story
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by Laurie Sullivan
Teads on Monday announced a suit of AI-powered solutions across CTV, performance, and contextual, designed to elevate strategies for advertisers and publishers across media. Read the whole story
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by Karlene Lukovitz
Expanded access to available to users of PubMatic's Activate end-to-end direct-buying solution, Read the whole story
by Colin Kirkland
LinkedIn is laying off 668 roles across its engineering, product, talent and finance teams. The news comes just 5 months after the business-focused social … Read the whole story
by Steve McClellan
Sable is tasked with driving new solutions for clients as well as boosting organic growth by persuading existing clients to add more Stagwell services. … Read the whole story
by Karlene Lukovitz
2024's expansion will include 22 European markets, WBD International President Gerhard Zeiler announced at MIPCOM. Read the whole story