"In this era of perpetual disruption, we are living through another profound and radical shift," writes MediaLink CEO Michael Kassan, adding, "The pace and … Read the whole story
Sponsorships will be offered for series and seasons, as well as live sports events like this first one, a celebrity golf match featuring Netflix … Read the whole story
COMMENTARYIn "Living For The Dead," a team of five gay ghost-hunters will turn their queer eyes on the spirit world. Read the whole story
NBCU says the 2024 Paris Summer Olympics and Paralympic Games are still pacing ahead of the previous summer Olympic event in 2021 in terms … Read the whole story
"Out of Phone" is intended to bring TikTok videos to screens on billboards, kiosks, cinemas, bars, restaurants, cars, airports, gas stations, retail stores and … Read the whole story
According to IPG, Real ID enhances a marketer's existing first-party data, "without the cost, complexity, and risk of moving personally identifiable information (PII)." Read the whole story
COMMENTARYTwenty-four hours after publishing a column about an "arms race" between white and dark hats utilizing AI-generated media vs. detection tools, I got three … Read the whole story
Deprecation of third-party cookies is prompting Google to develop tools that help the ad industry understand the use of cookies during a browsing session. Read the whole story
Meta Platforms must face discrimination claims lawsuits related to ad targeting, two separate appellate courts recently ruled. Read the whole story
- COMMENTARY
The CTV world, which includes FAST channels, still has to address the issue of "frequency" - where too much of the same ad messages … Read the whole story
COMMENTARYA Stanford computer scientist, speaking at the Wall Street Journal conference, said scientists and intellectuals will be "looking at philosophical questions like awareness, sentient, … Read the whole story
COMMENTARYMicrosoft Bing Principal Program Manager Fabrice Canel explains how AI search differs from regular search, why verbs matter more now, and what search experts … Read the whole story
NFL and college football games accounted for over half of the Sept. estimated national TV ad spend from all top five automakers. Read the whole story
Consumer intelligence firm NielsenIQ (NIQ) is now measuring sales across CPG categories on TikTok Shop, the social media platform's new ecommerce solution that allows … Read the whole story
Google is asking a federal judge to dismiss a class-action complaint claiming the company engaged in "mass theft of personal information" in order to … Read the whole story
Amazon Web Services has announced data-matching capabilities for advertisers using AWS Entity Resolution through integrations with LiveRamp, TransUnion, and Unified ID 2.0. Read the whole story
The deal would shift Amazon from local services to cloud-based tools for corporate employees and frontline workers starting next month when Microsoft is expected … Read the whole story
The company now expects that organic growth for the full year will be around 4%, up from the 3.5% projected earlier. Tail winds from … Read the whole story
The Times halted open programmatic in 2020 based on the user experience and a shifting of focus. Read the whole story
Advertisers will lose a familiar option as CBS Sports assumes oversight of all Paramount sports content. Read the whole story
