by Joe Mandese
The IPG Mediabrands unit will handle all strategy, planning, buying, analytics, performance and commerce across 35-plus markets for General Mills, including such iconic brands … Read the whole story
COMMENTARY
by Joe Mandese
Analyst and former industry insider Evan Shapiro explains his just-published "Time Spent Well" analysis of the current TV/streaming marketplace, and why the "bundle" never … Read the whole story
by Wayne Friedman
"Our immediate priority is building our ad membership so that Netflix becomes an essential buy for advertisers," the company said in its Q3 shareholder … Read the whole story
by Wayne Friedman
Fiscal year 2022 results showed all of ESPN's revenues rising 8%, with operating income inching up 1%. The new "sports" business segment includes ESPN, … Read the whole story
by Laurie Sullivan
Adobe unveiled a material that can change color and patterns in real time, allowing wearers to display content created with Adobe programs. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
A specially-designed Hyundai Ioniq 5 was introduced on "Dancing With the Stars" Tuesday to celebrate Disney's 100th anniversary and sell cars. Read the whole story
by Colin Kirkland
Through the #FindYourTable initiative, both companies plan to launch in-person and virtual Friendsgiving events leading up to Thanksgiving Day, with digital resources for hosting … Read the whole story
COMMENTARY
by J. Walker Smith, Op-Ed Contributor
Consumers are always deciding what has enough value to keep in the "spend-money" bucket and what can be tossed into the "save-money" one. Brands … Read the whole story
by Karlene Lukovitz
The password sharing crackdown should continue to help drive substantive subscriber gains for several more quarters, and millions more in the years ahead, according … Read the whole story
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by Colin Kirkland
Snap is introducing a suite of new ad products to give ad partners more transparency around its creator community and pushing branded content within … Read the whole story
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by Wendy Davis
"This is exactly the type of case that Section 230 was meant to prohibit," a lawyer for Meta told the 9th Circuit this week. Read the whole story
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by Richard Whitman, Columnist
The report is from Havas Market, and it analyzed five major western markets including the U.S., UK, Spain, Germany and France. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google will generate $170.87 billion worldwide in net digital ad revenue in 2023 worldwide, Insider Intelligence estimates - up 6.5% vs. last year, giving … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"Your proposal could not have come at a worse time," Republican lawmakers say in a letter to FCC Chair Jessica Rosenworcel. Read the whole story
by Laurie Sullivan
A text-to-image tool from OpenAI now available in Microsoft Bing and BingChat can create realistic images powered by a deep neural network from natural-language … Read the whole story
COMMENTARY
by Charles Benaiah, Op-Ed Contributor
Ozempic is the drug people are using to say no to things they love. Sports has an Ozempic problem: people passing up watching sports. Read the whole story
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by Richard Whitman, Columnist
Similar efforts are underway in Europe and the U.S., but Dentsu says "unique customization" is required in Japan. It has signed a letter of … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
How did Amazon get NBC, CBS and ABC as well as Fox and CNN, to cover its handcrafted holiday (Prime Day) as a newsworthy … Read the whole story