by Laurie Sullivan
Google is testing a banner in search results that would enable users to click on an image to make a purchase. Non-paid advertising will … Read the whole story
by Joe Mandese
The win follows the European high-speed rail service's merger with the Thalys rail service earlier this year. Read the whole story
by Joe Mandese
The standards come from an ad hoc collaboration of OMG agencies, clients and media partners dubbed the "Council on Accountability and Standards in Advertising," … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Selleck has been the commercial spokesman for mortgage lender American Advisors Group since 2016. Read the whole story
by Karlene Lukovitz
Netflix is working on measurement partnerships outside the U.S,, according to its executives. Read the whole story
by Colin Kirkland
The company launches a topic-based news coverage feed and short-form video program for newsrooms. Read the whole story
COMMENTARY
by Joe Mandese
Put aside Musk's absurd notion that I would pay for X's inability to monetize me, the economics behind his model undermine truth, veracity and … Read the whole story
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by Laurie Sullivan
Collectively, posts on X that advance misinformation received 1,349,979 engagements and were cumulatively viewed more than 100 million times globally in just one week, … Read the whole story
by Steve McClellan
The company cited several reasons that continue to weigh on performance including a depressed tech sector that still is not spending at normal levels, … Read the whole story
by Steve McClellan
Parent company Vivendi reported results today after the close of the trading day in Paris, indicating that Havas and media company Canal+ were primary … Read the whole story
COMMENTARY
by Charles Benaiah, Op-Ed Contributor
Ozempic is the drug people are using to say no to things they love. Sports has an Ozempic problem: people passing up watching sports. Read the whole story
by Karlene Lukovitz
Pixalate releases its Q2 vMVPD traffic analysis and CTV developers reports. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
When the Bucks win, you win...a Wendy's Frosty. It was a great localized promotion idea that required near-real-time media execution. Digital Out of Home … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The FCC voted 3-2 to move forward with a proposal to reinstate the Obama-era net neutrality rules, which prohibited carriers from blocking or throttling … Read the whole story
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by Colin Kirkland
Many of Snapchat's 400 million daily active users are not as reachable on other platforms, providing brands with a specific pool of consumers to … Read the whole story
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by Wendy Davis
A federal judge has declined to issue an injunction that would have barred Google from collecting analytics data from health care providers' websites. Read the whole story
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by Ray Schultz
Publisher says ChatGPT-driven transcript 'wasn't awful.' Read the whole story