COMMENTARY
by Joe Mandese
The agency's fledgling Chapter & Verse unit has been named the full-service AOR for pioneering Web3 developer Blockchains. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Promotional efforts are in full swing for two documentary series coming next month on the life and death of President Kennedy. Read the whole story
by Wendy Davis
"Meta has harnessed powerful and unprecedented technologies to entice, engage, and ultimately ensnare youth and teens," attorneys general allege in lawsuit filed Tuesday. Read the whole story
by Colin Kirkland
To standardize an industry-wide approach to "media responsibility," Meta has launched a space on Meta for Business where it will update its outlook on … Read the whole story
by Laurie Sullivan
"It started with Gen Z and how they pushed back on the hustle culture," said Shari Fabiani, CMO at Timex Group. Read the whole story
by Karlene Lukovitz
More than four months after launching a show on X, Carlson has signed Public Square, a shopping app that promotes conservative businesses, products. Read the whole story
by Robert Williams
Local TV news and broadcast news rank the highest in people's opinions about unbiased sources, but only by slim portions of Americans. Read the whole story
by Wayne Friedman
Heading into next year's election, only 38% of U.S. adults "closely follow the news," according to a 2022 Pew Research study, with 18-29 viewers … Read the whole story
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by Joe Mandese
The Media Rating Council this morning said programmatic ad platform Adform has received continued accreditation for all rendered and viewable impressions, and related metrics. Read the whole story
by Karlene Lukovitz
Revamped app to consolidate all content access, buying and channel subscription options and more. Read the whole story
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by Karlene Lukovitz
Segments allow for capturing TV ad exposure down to the local level for campaign targeting. Read the whole story
by Wendy Davis
A new lawsuit alleges that Google wrongly "eavesdropped" on customer service calls to other companies. Read the whole story
by Laurie Sullivan
Yelp has expanded its use of neural networks to improve ad matching, search results, photo classification and Yelp Waitlist, among other services. A neural … Read the whole story
by Colin Kirkland
Snap beat Q3 earnings and revenue expectations, with revenue up 5% year-over-year and shares up 3% in after-hours trading Tuesday. CEO Evan Spiegel said … Read the whole story
by Laurie Sullivan
Microsoft and Google continue to battle it out for dominance in the cloud and ad sectors. Both reported Q3 revenue Tuesday, with Microsoft gaining … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Much as we might be rushing to become virtual beings, thousands of years of evolution say otherwise. We have been built to be "there"-- … Read the whole story
by Steve McClellan
Rubin and Larry Postaer left Needham Harper in 1986 to create the agency Rubin Postaer and Associates. Honda, which they worked on at Needham … Read the whole story