The U.S. ad market rose just 0.1% in September vs. the same month a year ago, but it nonetheless marked the third consecutive monthly … Read the whole story

Passion-based segmentation connects all kinds of age and psychographic groups, says Mastercard CMO Raja Rajamannar. Read the whole story

As far as media planning KPIs go, joy is a pretty ambitious lift, but that's what General Mills' Thomas Donovan is going for. And … Read the whole story

X's ad rates have plunged 78% since Elon Musk purchased the platform, hitting a three-year low in August 2023, Gupta Media's study shows. TikTok … Read the whole story

Google this week will begin rolling out an AR Beauty feature for hair based on AI, which allows shoppers to try on hair dye … Read the whole story

HBO had the annual "Rock & Roll Hall of Fame Induction Ceremony" for 28 consecutive years until Disney scooped up the rights this year. Read the whole story

Marriott Bonvoy is launching its own virtual city experience on Fortnite to highlight the company's 30 hotel brands and 10,000 global destinations through gamified … Read the whole story

"Growing markets is about creating business versus taking business from others," said P&G's Marc Pritchard. Read the whole story

Amazon Ads announced a self-service ad system that allows brands that sell goods on Amazon to reach more customers using the company's streaming TV … Read the whole story

Organic growth is now expected to be no more than 1%. The company cited continuing softness in the technology sector and slower growth in … Read the whole story

Meta Platforms is urging the Supreme Court to leave in place a circuit court's decision dismissing a lawsuit claiming that the company violated a … Read the whole story

Although major TV station groups in Q3 are projected to see an average 2% decline in "core" advertising, they will also see "some recovery" … Read the whole story

Tara DeVeaux, the former CMO of Los Angeles-based Wild Card Creative Group and managing director of its creative content division, 3AM, has been named … Read the whole story

On Alphabet's Q3 2023 earnings call Tuesday, Google CEO Sundar Pichai said the company would experiment with new formats such as native as a … Read the whole story

Robert Oberschelp is named head of global consumer products as Pam Lifford leaves for personal reasons. Read the whole story

TV ad impressions were up 1.4% overall, but national TV spend was down 6%, during a quarter marked by the writers' and actors' strikes. Read the whole story

Price increase comes as it appears that an ad-supported tier may be in the offing. Read the whole story

The decline in attention to news may affect the media planning strategies of advertisers. Read the whole story

What is driving the new focus and attention on women's sports? Social media and streaming. Read the whole story