WIlliam Swayne, who began his career at Carat in 2000, will oversee four regions and three global media brands including Carat and iProspect. Read the whole story
Which is why GroupM is undergoing a reorganization that will result in client facing agencies Mindshare, Mediacom and Wavemaker sharing back-office facilities and common … Read the whole story
COMMENTARYComscore claims it can now de-dupe social audience reach, but it's only measuring three platforms -- Facebook, Instagram and X -- not the entire … Read the whole story
Marshall joined the agency from Mindshare last month. He is a 20-year media agency veteran who, in addition to the U.S. has served in … Read the whole story
Silversea, part of Royal Caribbean Group, has named Interpublic Group's Mediahub as its North American media agency of record following a competitive review. Mediahub, … Read the whole story
Amazon smashed Wall Street expectations on Thursday after reporting that its ad business generated $12.06 billion in revenue during Q3 2023 - marking a … Read the whole story
COMMENTARYHomer tries to capitalize on the skyrocketing value of his son after Bart morphs into an NFT on the "The Simpsons: Treehouse Of Horror … Read the whole story
X's ad rates have plunged 78% since Elon Musk purchased the platform, hitting a three-year low in August 2023, Gupta Media's study shows. TikTok … Read the whole story
- COMMENTARY
For one: Use data and act empirically. Lots of people like to talk about leveraging big data and AI -- and then make decisions … Read the whole story
De Nardis, who previously served as executive vice chairman of Omnicom Media Group, as well as global CEO of media agencies including OMD, Aegis … Read the whole story
Zuckerberg says Meta-owned microblogging app Threads has almost 100 million monthly users. Read the whole story
- COMMENTARY
Researchers in Texas are seeking to block a law banning TikTok from government-owned devices and networks, but the Texas attorney general argues the ban … Read the whole story
Microsoft on Thursday said CMO Chris Capossela will leave the company after 32 years as it enters a "new era" of artificial intelligence. Read the whole story
NBCUniversal advertising is still reeling from overall TV/video advertising market softness. Read the whole story
COMMENTARYAmazon claims to drive the youngest and most affluent audiences across streaming in the National Football League. They watch 10 minutes more of Thursday … Read the whole story
The "In The Mix," concert, slated for December, will feature new and established artists who thrive on the app. Read the whole story
Apple, Google and Meta "broker the transfer of billions of dollars from eager gamblers to the slot machine operators, keeping a 30% cut for … Read the whole story
Microsoft Advertising is running a pilot in the U.S. to help creators and small and medium-sized publishers earn revenue from the company's website with … Read the whole story
Google just changed ad targeting with its "search themes" beta launch to give marketers a way to reach consumer audiences with specific interests. Read the whole story
The feature might attract more mainstream users and content, but Facebook Messenger's audio-video app never really took off. Read the whole story
