by Joe Mandese
As part of today's surprise announcement that Omnicom has acquired Ascential's Flywheel unit, it also is participating in the sale of Hudson MX, although … Read the whole story
by Steve McClellan
Flywheel will operate as a practice area within Omnicom and will be led by Duncan Painter who is joining Omnicom from his current post … Read the whole story
by Steve McClellan
The company spends an estimated $130 million annually on measured media according to agency research firm COMvergence including about $100 million earmarked for digital … Read the whole story
by Karlene Lukovitz
The industry-first capability promises to open digital media efficiencies to national linear TV advertisers. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Welcome to Bravo World, where the stars of Bravo's unscripted shows are "Bravolebrities" and the Bravo universe is the "Bravoverse." Read the whole story
by Karlene Lukovitz
Disney also promoting Rita Ferro to president of global advertising. Read the whole story
by Wayne Friedman
The continued popularity of C3 and C7 currencies during the past upfront period slowed the push for new "alternative" currencies expected then. Nielsen One … Read the whole story
by Wendy Davis
The upcoming version of Mozilla's Firefox browser will include a "Global Privacy Control" setting that users can easily activate in the privacy settings. Read the whole story
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by Laurie Sullivan
The ad industry has actively poured billions of dollars into automating processes from ad serving to bidding and creative advancements for a chance to … Read the whole story
by Wendy Davis
"The FTC's complaint uses bureaucratese and terminology that has a negative connotation designed to distract from the reality that nothing the FTC is alleging … Read the whole story
by Colin Kirkland
X's app downloads fell about 38% across the globe over the last year, with mobile app downloads falling 57% from October 2022-September 2023, according … Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
"Kids and teenagers are suffering from record levels of poor mental health and social media companies like Meta are to blame," said New York … Read the whole story
by Laurie Sullivan
Anthropic is the developer of Claude 2, a chatbot rival to ChatGPT. Slack, Notion, and Quora use its technology. The company has received funding … Read the whole story
by Colin Kirkland
After weeks of teasing new subscription tiers, X finally launched a new Premium+ tier and a Basic tier on Friday afternoon. Read the whole story
by Karlene Lukovitz
Although 18% of respondents report watching no broadcast TV, broadcast TV and local TV news website/apps were found to reach 88% of those who … Read the whole story
by Laurie Sullivan
Yelp is benefiting from an advanced bidding system by advancing AI technology. Yelp recently expanded its neural networks to improve ad matching, search results, … Read the whole story
by Karlene Lukovitz
Savings assume switching from premium tiers across an average of nearly 6 streaming subs per household. Read the whole story
by Wayne Friedman
"Five Nights at Freddy's" overdelivered on box-office revenue at $78 million, with a simultaneous release on the NBCU Peacock streaming service. Read the whole story
by Steve McClellan
Stagwell CEO Mark Penn said the proceeds would be reinvested in digital capabilities including AI and also to expand the company's global footprint. Read the whole story