Omnicom's agreement to acquire Ascential's digital commerce assets includes a 36.5% stake in agency tech startup Hudson MX, assuming the asset isn't sold first. Read the whole story
COMMENTARYPublicis Media helped develop the new service and is working on integrating it into its planning and buying systems. Read the whole story
COMMENTARYAnother day, another show imported from overseas to fill TV's content gap caused by the writers' and actors' strikes. Read the whole story
It's the sixth consecutive Diagnostics report over three years in which the Omnicom-owned agency has been top-ranked. Read the whole story
YouTube will have a live presentation - YouTube Brandcast - during upfront week starting May 15, 2024 at David Geffen Hall, Lincoln Center, where … Read the whole story
Threads is working on its own API, which will allow developers to create new apps, experiences and direct posting options around Threads and allow … Read the whole story
Mindshare Global CEO Adam Gerhart will serve as interim head of GroupM NA until a successor is found for McDonald. Read the whole story
That's according to Madison & Wall's Brian Wieser who did some calculations after most of the major groups reported third quarter results. Read the whole story
The ad industry has actively poured billions of dollars into automating processes from ad serving to bidding and creative advancements for a chance to … Read the whole story
Aiming to placate European privacy officials, Meta on Monday unveiled an ad-free subscription option for Facebook and Instagram users in the European Union, European … Read the whole story
Conduit addresses buying inefficiencies by allowing multiple SSPs to connect directly with Paramount's main ad server, FreeWheel. Read the whole story
COMMENTARYThe agency cited AI for the lack of consistency in ad performance. It took Google several years to perfect bidding algorithms and weed out … Read the whole story
Advertisers couldn't ask for much more from Pinterest, which on Monday reported Q3 revenue rose 11% year-over-year to $763 million. Read the whole story
"California has a substantial interest in requiring social media companies to be transparent about their content-moderation policies and decisions so that consumers can make … Read the whole story
Readers can rate articles for fairly or unfairly leaning in left or right political directions. Read the whole story
New filing argues that there is nothing anti-competitive in exchange bidding. Read the whole story
KKR is supporting an employee ownership program at Simon & Schuster. Read the whole story
