Terms were not disclosed, but the sale includes political ad tracking unit CMAG and marks another new owner for storied ad-spending services that originally … Read the whole story

And while Omnicom's role in Hudson's sale remains a mystery, the agency tech startup recorded a pre-tax loss of $32.7 million in 2022. Read the whole story

New Street Research's Dan Salmon upgraded The Trade Desk from "sell" to "neutral" on easing of digital ad pauses and greater access to inventory. Read the whole story

For Hallmark movie fans, select Hilton hotel suites have been decked out with the sights, flavors and even the aromas of Christmas. Read the whole story

Value delivered to customers is what creates value for the bottom line. The converse is also true - when you take value away from … Read the whole story

The new "Data Deletion Request Specification" aims to help digital ad companies comply with consumers' requests to delete their data. Read the whole story

The spot, created by Ogilvy, follows the story of an LGBTQ+ young man who comes out and is ostracized by his friends. Read the whole story

Ryan Detert, CEO of influencer marketing firm Influential, provides insights on how TikTok Shop works and how brands can plan their campaign strategies on … Read the whole story

Disney has acquired Comcast's 33% stake in Hulu for $8.61 billion -- a "floor value," based on a 2019 agreement between the two companies. Read the whole story

Privacy officials in Europe have ordered Meta to stop serving behaviorally targeted ads to residents of the European Union and European Economic Area without … Read the whole story

Hallmark Media has added VideoAmp as a "currency' in deals for advanced audiences and demographic guarantees. Read the whole story

CEO Mark Penn said "We have trimmed our costs, implemented new systems, reordered our portfolio, and are ready for a strong 2024 as the … Read the whole story

DIY-themed videos integrate scannable product QR codes, take brand storytelling beyond traditional ad formats. Read the whole story

TikTok has launched a new no-code integration for Salesforce Marketing Cloud. Read the whole story

Tomer Simon, chief scientist at Microsoft Israel's R&D Center, expressed concerns in a letter to Tzachi Hanegbi, head of Israel's National Security Council, about … Read the whole story

Roku surprised Wall Street investors with a 20% increase in third-quarter revenue results -- including unexpected video-advertising growth. Read the whole story