Media agency execs say the NFL has been resilient despite the weak overall market -- especially during the upfront selling period -- with pricing … Read the whole story

Marketers now have ways to exclude topics when advertising on YouTube and across the Google Display Network. Read the whole story

Being a TV columnist has its privileges, and the most recent one was the privilege of watching the "Matlock" pilot yesterday. Read the whole story

Google AdSense will roll out two changes for publishers, scheduled to take effect early next year. Read the whole story

Cincinnati-based Empower joins Cage Point as another media agency serving the client's growing media needs. Read the whole story

The findings correlate with a NewsGuard analysis of the first week of the Hamas-Israel conflict, which found 186 of the 250 "most-engaged" posts promoting … Read the whole story

YouTube has reworked its content-recommendation approaches and "take a break" reminders, while incorporating expert-backed crisis-prevention resources directly into the platform. Read the whole story

"If you scratch the surface of most conspiracy theories, not far underneath is some form of antisemitism," Peter Knight, Professor of American Studies at … Read the whole story

Consumers may seem nervous. But with solid earnings, robust hiring and lower inflation, they're primed for the biggest seasonal spending spree ever. Read the whole story

Meta announced a host of new Facebook creator tools, with many intended to help creators compare and contrast various content outputs to test which … Read the whole story

Lower political advertising at Fox TV stations and weak sales from Fox News Media direct-response advertisers pushed down ad revenues at Fox Corp. 2% … Read the whole story

Paramount Global reported that it narrowed its negative cash flow in D2C for the most recent period, believing those losses peaked in 2022. Read the whole story