The agency will handle media planning, buying, and audience strategy across North America and Western Europe for the client. Initial media will run in … Read the whole story
Chris Worsley, who joins from U.K. managing director of Dentsu's iProspect, reports to Wavemaker's Anna Hickey and GroupM Nexus' Sargi Mann. Read the whole story
COMMENTARYThat's the first line in a just-released global trends report from Ipsos. It's also the first time I ever received a press pitch using … Read the whole story
The lawsuit claims that the watchdog Media Matters for America manipulated the site's algorithm to drive advertisers away. Read the whole story
Overall consumer video spend rose 2% in Q3, but streaming gains were at the expense of cable and satellite, reports the analyst. Read the whole story
Havas said it intends to resell the media time to clients at "competitive rates." Impact Network says it is available in 70% of cable … Read the whole story
COMMENTARYI sometimes consider myself to be the executive producer of the "TV Blog," but I do not "executive-produce" it. Read the whole story
The Senate Judiciary Committee has called the leaders of Discord, Snap, and X to testify on December 6 for their alleged failure to protect … Read the whole story
Publishers are estimated to lose $54 billion in ad revenue globally due to ad blocking in 2024, representing about 8% of total ad spend, … Read the whole story
Losses in the Americas will outpace gains in Asia Pacific and Europe, says Ampere Analysis. Read the whole story
COMMENTARYTV networks steering political aspirations in news content to a place where they get more viewers and high-paying advertisers is not new. Does this … Read the whole story
Interactive on-screen ads are linked to acquisition technology for performance campaigns. Read the whole story
COMMENTARYPeople like Sam Altman who put everything on the line to challenge the status quo face risk with a focus on success even if … Read the whole story
- COMMENTARY
One last Beatles song featuring John Lennon -- that should be a good thing, right? I guess. But there's a flip side to this … Read the whole story
The suit claims the defendant violated Meta's and Instagram's Terms of Service and Use, respectively, and infringed Christian Louboutin's intellectual property rights by using … Read the whole story
Siding against Google, a federal appellate court has left in place a district judge's decision allowing a pay-per-click marketer to proceed with a class-action … Read the whole story
"Millions of consumers who visited Amazon to shop instead found themselves enrolled in automatically-renewing Amazon Prime subscriptions without their knowledge or consent," the FTC … Read the whole story
NFL, college football, and other sports programming boosted overall broadcast viewing for another month, while streaming maintained a stable leadership position. Read the whole story
Although marketers recognize the importance of attention metrics, there are varying perspectives on how it should be used, and for what type of media. Read the whole story
