by Joe Mandese
Aside from macroeconomic volatility coupled with incremental tentpole events, 2024 will experience secular disruptions including the full deprecation of cookies, generative AI, and made-for-advertising … Read the whole story
by Richard Whitman, Columnist
The report is full of recommendations to optimize programmatic planning and buying, but not every tip is applicable to every brand, says Pranay Damji, … Read the whole story
by Joe Mandese
Dentsu's new forecast cites a slowing of the world's economy heading into 2024, but sees bright spots in the third quarter of 2024, as … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
A new "Monk" TV movie coming this week to Peacock is titled "Mr. Monk's Last Case" - but the hope here is that it … Read the whole story
by Colin Kirkland
Lego's Fortnite "survival crafting game" will officially become available to all users age 10 and up on all video game devices that allow Epic … Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Brand culture wars aren't all about red-versus-blue politics. Maybe they stem from long-simmering consumer fury. Read the whole story
by Laurie Sullivan
TikTok has had difficulty moderating deepfake videos of Hamas victims as brands struggle to steer clear of any controversial messages. The videos violate TikTok's … Read the whole story
COMMENTARY
by Joe Mandese
Most of us would consider ourselves lucky if we could look back and say we worked for one of our heroes. I've been blessed … Read the whole story
by Karlene Lukovitz
Effort includes one-click on-screen buys of products via a DoorDash partnership. Read the whole story
by Wendy Davis
"We urge your company to cease sticking its head in the ground to purposefully evade COPPA's critical privacy requirements," Senators Ed Markey and Bill … Read the whole story
by Laurie Sullivan
The survey of holiday shoppers shows getting a discount on a product or service is the most important piece of information they want to … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
What about Anima, the new AI girlfriend touted to "grow your love and relationship skills" with a "no-strings-attached," flirty conversation? Read the whole story
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by Laurie Sullivan
The addition of AI into its Yahoo's demand-side platform aims to improve forecasting, optimization, predictive audiences, and data visualization. Read the whole story
by Colin Kirkland
TikTok is expanding its one-year-old partnership with Ticketmaster to over 20 markets, including countries across North America, the U.K., Europe and Australia. Read the whole story
by Karlene Lukovitz
Formats include "advergames," in-show trivia games, and a dynamic unit that connects viewers to retailers for shopping and product info. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A recent study from GroupM says it expects average TV/video ad hours seen by U.S. audiences to decline 17% by 2028 -- pegged to … Read the whole story