Meta has named Dentsu its customer-relationship solution provider for WhatsApp's business arm. Initially launching in the UK, WhatsApp Business users will be able to … Read the whole story

Months after the ANA released initial findings of its blockbuster programmatic transparency study, MFAs have become the industry's cause celebre. This morning, Pixalate adds … Read the whole story

Astonished shoppers encounter an apparently live, doll-size Guillermo in the toy aisle. Read the whole story

Google Gemini launched Wednesday in a long-awaited debut of the company's most powerful AI large language model that is multimodal and capable of reasoning … Read the whole story

Open access to 'independent Jewish journalism is essential,' management writes. Read the whole story

The Emmys will be seen in midwinter, and the Golden Globes are moving to CBS after 26 years on NBC. Read the whole story

Snapchatters can claim a free digital version of e.l.f. Cosmetics' O Face Satin Lipstick for their in-app avatars or Bitmoji personas. The move marks … Read the whole story

Rationalizing investment in these fast-growing networks is still far too tricky for advertisers. Read the whole story

Mara Greenwald was named SVP-commerce media and Katie Kelly SVP-commerce experience at the Horizon commerce media unit. Read the whole story

Agencies refuse to be left behind in the AI frenzy. Many expect the AI-driven savings to more than double YoY, increasing by 134% in … Read the whole story

The company is expanding its partnership with Publicis Groupe's CitrusAd to launch retail media offerings across stores in six countries starting with the UK … Read the whole story

Not too long ago, I struggled to come up with 20 TV shows that deserved to be on my "best" list for the season. … Read the whole story

Lady Justice, aka Lady J, has returned in a campaign to promote Cecilia, an AI-powered platform designed for attorneys by Disco, an AI-enabled legal … Read the whole story

As consumer options for ad-supported streaming premium services and FAST networks grow, CPM viewer prices continue to drop, according to Insider Intelligence/eMarketer. Read the whole story

Fernandez returns to Telemundo to succeed Beau Ferrari, who is transitioning to senior advisor. Read the whole story

Google has updated its Cryptocurrencies and related products policy to provide guidance on the requirements for advertising Cryptocurrency Coin Trusts. Read the whole story