by Joe Mandese
On the downside, the data shows financial services, apparel and entertainment/media fell at double-digit rates during October. Read the whole story
by Les Luchter
A survey found that direct mail, online and over-the-air TV were the most-used media by local healthcare providers such as hospitals. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
CBS turns into America's golden oldies network this month with tribute specials saluting two 90-plus legends. Read the whole story
by Wayne Friedman
Shari Redstone, president of NAI, is now in talks with potential investors Skydance Media/RedBird Capital regarding a possible sale of Paramount Global, according to … Read the whole story
by Colin Kirkland
Cher will take a virtual form in Harmony Hills, Warner Music's branded world in Roblox, with a holiday-themed activation that engages players in challenges. Read the whole story
by Colin Kirkland
X is promoting new ad opportunities in the elusive "Q5" from mid-December to mid-January. Based on engagement data from the previous year, X says … Read the whole story
COMMENTARY
by Kyle Johnston, Op-Ed Contributor
In 1970, robotics professor Masahiro Mori introduced the concept of "The Uncanny Valley," showing people's views of human-looking robots steadily peaking, before crashing. It's … Read the whole story
by Ray Schultz
The service will be relaunched next year with layoffs expected. Read the whole story
COMMENTARY
by Clark Rector, Op-Ed Contributor
The goal of the Responsible Privacy In Advertising Initiative is to create a template for an advertising-focused privacy law. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Updating its 2017 study, ANA concludes that almost two thirds of each ad dollar is eaten by the system and does not reach actual … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
How will marketers get more performance from the $88 billion spent on open web programmatic ads when $22 billion of it is wasted or … Read the whole story
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by Wendy Davis
Amazon says the agency's allegations involve "common retail practices that presumptively benefit consumers." Read the whole story
by Karlene Lukovitz
Disney continues to expand efforts to grow advertisers for the streamer's new ad-supported tier. Read the whole story
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by Karlene Lukovitz
Graph is designed to optimize scalability and accuracy in reaching targeted demos across platforms. Read the whole story
by Richard Whitman, Columnist
The campaign calls on leaders attending COP28 to recognize the impact that climate change and extreme weather events are having on malaria. Read the whole story
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by Wendy Davis
X Corp. owner Elon Musk on Thursday told the Supreme Court that a restriction on his ability to tweet about Tesla violates the First … Read the whole story