by Joe Mandese
"Some advertisers may even be holding back spend at the end of 2023 in anticipation of these opportunities to drive higher reach in 2024," … Read the whole story
by Joe Mandese
The deal adds RocketMill's 200-person team, bringing PMG's global workforce to 900. Read the whole story
COMMENTARY
by J. Walker Smith, Op-Ed Contributor
The biggest challenge in marketing is indifference and convenience is the most powerful factor, bar none. Consumers don't want to change their minds, because … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Jack Reacher is a bit of a mechanic -- when he confronts bad guys, he tunes them up. Read the whole story
by Laurie Sullivan
Sam's Club has an ambitious video ads program that launched Tuesday, targeting members supported partly by The Trade Desk across CTV networks. Read the whole story
by Karlene Lukovitz
Spend by finance brands plummeted, with tech and retail spend also down. Read the whole story
by Joe Mandese
In what appears to be a resolution of trademark infringement charges, OpenX has quietly rebranded its TV inventory solution from "TV+" to "TV by … Read the whole story
by Colin Kirkland
Snapchat+ subscribers can now send AI-generated images to each other - an expansion of Snapchat's AI-powered features, including its Dreams selfie tool, which subscribers … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Pricing considerations in the streaming world are all over the map. Consumers may be thinking more now than ever how much they are getting … Read the whole story
by Fern Siegel
Spotify's enterprise podcast platform, Megaphone, will host WBD's shows. Read the whole story
by Colin Kirkland
YouTube removed a piece of code last month that allowed users to check which creators on the platform were making money through ad revenue … Read the whole story
by Wendy Davis
A Texas prohibition on the use of TikTok on government property doesn't violate the First Amendment, a federal judge ruled late Monday. Read the whole story
by Wendy Davis
The Supreme Court has left in place a decision dismissing a claim that Meta Platforms violated a robotexting law by sending unsolicited messages to … Read the whole story
by Wendy Davis
Republicans in the Senate are urging the FCC to abandon a proposal to tighten rules regarding data breaches. Read the whole story
by Wayne Friedman
The NBA's first "In-Season Tournament' final for its inaugural "NBA Cup" earned 4.58 million Nielsen-measured viewers on ABC/ESPN2 Saturday. Overall viewership for the tournament … Read the whole story
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by Ray Schultz
Joe Lanza is returning to Dow Jones to head up the project. Read the whole story
by Wayne Friedman
Netflix has released its total global program viewing covering a 6-month period, in which 99% of all viewing came from 18,000 titles, with nearly … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Sometimes I think tech companies use acronyms and cryptic names for new technologies to allow them to sneak game-changers in without setting off alarm … Read the whole story
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by Richard Whitman, Columnist
The portfolio school shuttered earlier this year but with some financial help from McKinney will reopen next summer as part of Virginia Commonwealth University … Read the whole story