Media is the only area of advertising/brand strategy projected to move more in-house, according to a new World Federation of Advertisers study. Read the whole story
Brands looking to avoid controversy will have nowhere to hide. In another trend, consumers will be hungrier for value brands like Aldi. Read the whole story
COMMENTARY"Dick Van Dyke 98 Years of Magic" on CBS is exuberant, entertaining, exciting and exhausting. Read the whole story
In an antitrust lawsuit related to the Android app store, Google agreed to pay $700 million to settle a complaint brought by state attorneys … Read the whole story
Most digital pros said they will prioritize social media and digital video/CTV in the year ahead. Read the whole story
To amp up live streaming on X, it has announced a new integration with StreamYard, a tool that allows creators to seamlessly manage their … Read the whole story
TikTok is advising sellers on its live e-commerce platform "Shop" to spend at least 2 hours on the app while streaming "regularly" when their … Read the whole story
The deal would presumably continue aggressive expansion of Prime Video's live-sports streaming offerings. Read the whole story
COMMENTARYThe global restrictions will take effect by early 2024 in time for elections in the U.S., India and South Africa. Google said it would … Read the whole story
New Jersey lawmakers are considering a bill that would prohibit social media companies from allowing minors under 18 to have social media accounts without … Read the whole story
Streamers are investing in metrics to get an edge in the intense battle for ad dollars. Read the whole story
- COMMENTARY
The documentary "Beckham" revealed some interesting truths about branding. More than anything, it showed that brand value is determined in the public market. Read the whole story
Nineteen states, led by frequent Big Tech critic Texas Attorney General Ken Paxton, are asking a federal appellate court to revive a lawsuit alleging … Read the whole story
COMMENTARYWith Amazon, the focus is on product reviews, while for Microsoft, it's about reliably sourcing election information. Read the whole story
Dentsu's report takes a deep dive into the impact generative AI will have on the industry, as 91% of CMOs believe this technology is … Read the whole story
The financial industry including insurance companies slashed spending on ad-supported streaming services. Read the whole story
