A revised analysis of the U.S. Ad Market Tracker shows sustained ad-spending growth -- albeit modest -- vs. easier year-over-year comps. Read the whole story

Reddit's underperforming ad revenue might be holding the company back from plans to go public, according to a new report by The Information. Read the whole story

For reasons that are obvious, Norman Lear takes the lead position in the "TV Blog" annual year-end farewell to the TV legends we lost … Read the whole story

It doesn't make a lot of sense to get too upset about the polls or the prediction markets at this stage in the run … Read the whole story

IAB Tech Lab CEO Anthony Katsur shared his thoughts on how AI will change media buying, the most likely tech advancements in 2024, and … Read the whole story

South Korean girl group BLACKPINK will be performing in Horizon Worlds as part of the platform's ongoing attempt to attract users via its VR-exclusive … Read the whole story

Klick Health launched its annual video two weeks ago and it has already been viewed over 6.1 million times. Publicis Groupe's new video will … Read the whole story

Reports now suggest Yandex's restructuring deal is not expected to be completed until early 2024. The delay puts plans for the search engine and … Read the whole story

Many consumers can sit up and take notice of the offering of "free live TV channels." Read the whole story

Cookie deprecation is finally happening -- which means traditional measurement standards will break, because so much of programmatic advertising is tied to third-party cookies. Read the whole story

TV network and station execs love new ad categories, and in recent years have put a lot of promise into sports betting and gambling. Read the whole story

"The term 'search engine' will have to go," says Chelsea Digital CEO Mike Grehan. "Search engines were invented so people could crawl the world … Read the whole story