Including top execs such as UM's Sasha Savic and Mindshare's Amanda Richman -- as well as hundreds of Walgreens stores, Amazon's ad server, TV … Read the whole story
COMMENTARYFor the millions who are either not invited to New Year's Eve parties or would not go to one even if they were, TV … Read the whole story
Prices of LinkedIn ads -- which are sold by auction and set by market demand -- have increased as much as 30% over the … Read the whole story
COMMENTARYIn case you're looking to segment American consumer audiences based on their streaming subscription preferences, the Middleburg Managers at Magid and Claritas will have … Read the whole story
Mordy Oberstein, head of the SEO brand at Israeli software company Wix, shared data on social media platforms that had him "literally shaking." Oberstein … Read the whole story
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"Victory to Ukraine" is critical. If the U.S. doesn't recommence its aid in a full-scale way, the Russia axis will grow, and we will … Read the whole story
A study by BCN Visuals finds more than half of viewers are likely to film a 3D anamorphic ad and share it with friends … Read the whole story
The technology is a source for optimism, though teens worry that generative AI will be used for cyberbullying. Read the whole story
Stories about programmatic media problems, Adland AI joint ventures, mergers and acquisitions and retail media trends all commanded outsized reader interest. So did agency … Read the whole story
An anti-hate speech organization engaged in "vigilantism" by allegedly scraping data from X Corp., the social platform claims in recent court papers. Read the whole story
The FTC's role as both prosecutor and judge "is flatly inconsistent with fundamental principles of due process," Meta argues in new court papers. Read the whole story
COMMENTARYAnthropic told investors it expects to generate over $850 million in annualized revenue by the end of 2024. Amazon and Google have invested millions … Read the whole story
COMMENTARYAmid ongoing issues with legacy pay TV systems, TV stations are prepping a return, at least in part, to real over-the-air TV. Read the whole story
