by Joe Mandese
The new report projects U.S. ad spending will expand 7.6% this year, nearly two percentage points greater than the current agency holding company composite. Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
That's what Republican Presidential candidate Vivek Ramaswamy said, pulling an ad that aimed to soften his brutal attack-dog image. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
"The Golden Wedding" on ABC might draw more viewership than the week's other "Golden" entry, "The Golden Globes" on CBS. Read the whole story
by Laurie Sullivan
Here's one more reason to say goodbye to tracking browser cookies. Read the whole story
by Colin Kirkland
Slack's ad takes the form of musical comedy to highlight the company's latest features focused on streamlining productivity via generative AI, especially with regard … Read the whole story
by Colin Kirkland
Fidelity originally marked down the company's valuation in October. Media buyers' reallocated ad spend is creating a higher demand and driving up ad prices … Read the whole story
by Wayne Friedman
For its entire 13-game schedule, total Nielsen-measured "TNF" viewership was up 24% to 11.86 million vs. a year ago, with 18-34 viewers up 14% … Read the whole story
by Les Luchter
In-person clinics run by such retailers as CVS, Walgreens, Walmart and Kroger are expected to serve nearly one-third of US adults this year. Read the whole story
by Wendy Davis
TikTok plans to defend itself in a privacy lawsuit by arguing that non-TikTok users consented to being tracked when they visited websites operated by … Read the whole story
by Wayne Friedman
The weak performance of legacy TV network-based media companies' stock market share was largely due to streaming businesses losing money or seeing stagnant growth. … Read the whole story
-
by Wendy Davis
A lead gen company allegedly duped web users into providing personal information that was sold to telemarketers and other third parties for prices ranging … Read the whole story
by Karlene Lukovitz
Average monthly churn rates and numbers of "serial churners" are both up, according to Antenna data. Read the whole story
by Karlene Lukovitz
WBD already had a 35% stake in Turkey's first local SVOD. Read the whole story
by Robert Williams
The ease and immediacy of newer platforms, and the communities they facilitate, are driving a shift in behavior. Read the whole story
-
by Richard Whitman, Columnist
Beside lengthy careers at WPP, that is. Answer: They were both named Commanders of the Order of the British Empire effective January 1 by … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A new league is starting up -- again: The United Football League, a merger of the XFL and USFL, owned by an investment group … Read the whole story