New formats initially will be exclusive to GroupM agency clients and will be finalized in time for 2024-25 upfront planning. Read the whole story
IAS has released a new metric dubbed "quality attention," which integrates media quality and eye tracking with machine learning and AI to gain better … Read the whole story
COMMENTARYThe new Stagwell generative AI creative assets management platform will be exhibited on the CES convention floor this year. Read the whole story
COMMENTARY"Barbie" has some lessons for advertisers: How to create a communications piece (basically a very elevated two-hour ad) that conquers the world. Read the whole story
Total linear/CTV ad inventory was down 5% in November vs. a year ago, according to Madison and Wall analysis, which analyst Brian Wieser attributes … Read the whole story
COMMENTARYThe lead detective character in "Grimsburg" is a dead ringer for 1970s TV detective Frank Cannon. Read the whole story
The opt-out link history archival feature for Android and iOS devices is turned on by default, allowing Meta and its subsidiaries to use the … Read the whole story
Both agencies will continue to operate with their current leadership, under their own brands, and each agency will maintain an affiliate relationship with Interpublic … Read the whole story
HH's and DNY's capabilities-good as they are--are duplicated at other shops within the company. All of the holding companies engage in "portfolio pruning" from … Read the whole story
- COMMENTARY
To subsidize free insurance for undocumented immigrants, it seems California lawmakers will host a flurry of attempts to regulate the use of generative AI … Read the whole story
X is now prioritizing small businesses in an effort to make up for the loss of major brands' ad spend on the platform, slashing … Read the whole story
Baidu's $3.6 billion deal for Joyy's YY Live has expired three years after announcing it, putting the search/technology company behind in its plans to … Read the whole story
- COMMENTARY
Good advertising must earn the right to speak to its audience. It has to stand out while also entertaining or informing in some way. Read the whole story
COMMENTARYIf adopted, the change will allow news publishers to avoid having to deposit the entire contents of their website. Read the whole story
Montana officials have appealed an injunction blocking enforcement of a law that would have prohibited use of the app in the state. Read the whole story
"On us" bundle also includes ad-supported Netflix, Apple TV+, MLB.TV. Read the whole story
The Chamber of Commerce backs the NBA in the privacy battle, arguing that the lawsuit is part of a scheme aimed at abolishing targeted … Read the whole story
