by Joe Mandese
"We estimate Snap will generate $234 million from 'My AI' sponsored links in 2024," New Street Research analysts note in a report published today, … Read the whole story
by Colin Kirkland
The strategic partnership with Samba TV will help entertainment marketers promoting new shows and movies better understand the value of conversions generated by Snapchat … Read the whole story
by Laurie Sullivan
Marketers and agencies weigh in to discuss the new tool that defaults to restricting third-party cookies to 1% of Chrome users globally. Read the whole story
COMMENTARY
by Colin Kirkland, Staff Writer
Readyverse Studios intends to build a "destination for fans to explore their favorite stories and IP in the metaverse, leveraging web3, metaverse games and … Read the whole story
by Colin Kirkland
TikTok is hoping its social-media reach, viral videos and live-shopping model will position TikTok Shop to become a direct competitor with Amazon, Temu and … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
A replacement show for "The Late Late Show With James Corden" represents a break in the traditional format for late-night TV. Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
"The Lost Voice" does a hard thing: It demonstrates cold, cutting-edge "personal voice" technology while offering warmth, whimsy, mystery, and a ton of heart. Read the whole story
COMMENTARY
by Joe Mandese
A quarter century after working with Jack Myers on some of the ad industry's most transformational projects, he finally agreed to go on the … Read the whole story
COMMENTARY
by Karlene Lukovitz
That includes $1.8B in fees to avoid ads, plus $3B in ads themselves, says one analyst. Read the whole story
by Karlene Lukovitz
The deal spans a record 40 championships, with 2,300 hours per year of coverage on ESNP's linear and digital platforms, including ABC. Read the whole story
by Wayne Friedman
Charter is making its Disney+ Basic ad-supported option available at not additional cost, allowing Charter customers to stream all entertainment from Disney, Pixar, Marvel, … Read the whole story
by Wayne Friedman
Still the fastest-growing virtual pay TV provider, YouTube TV has surpassed Dish Network and is now the fourth-largest pay TV provider of any kind, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
When do we stop calling search search? The former OpenAI founder of Perplexity, a startup heavily rooted in AI, says now. Read the whole story
by Steve McClellan
Cam Murchison formed Attivo in 2020 after serving in a number of senior roles at agencies in New Zealand, Australia and the Asia Pacific … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
AI models will "leapfrog" any prestructured content or utilities from others in the process, meaning most ecommerce sites and apps are just intermediaries about … Read the whole story
by Richard Whitman, Columnist
Immersal is bringing its turnkey WebAR solution to the partnership enabling greater fan accessibility (no apps necessary) to participate in the AR entertainment provided … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Paid search drove U.S. consumers to spend, but a payment strategy allowed them to pay overtime helping retailers reach a record $222.1 billion in … Read the whole story
by Karlene Lukovitz
Jeremy Helfand is joining Amazon as big streamers, including Disney, prepare to compete for media buyers' attention and dollars at CES. Read the whole story
by Tanya Gazdik
Jonathan Mildenhall, a MediaPost All Star in 2018, previously led marketing for Airbnb and Coca Cola. Read the whole story
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by Ray Schultz
Poggi has been a reporter for 'The Street,' 'Forbes' and 'Women's Wear Daily.' Read the whole story