The study, sponsored by TikTok, also found skippable mobile video ads require one quarter of the view time of forced view ads on mobile … Read the whole story

The just-released study, fielded late last year by the ANA, shows where they fall on the "information asymmetry" scale. Read the whole story

Programmatic was supposed to be about economic and efficient planning and buying, but a new ANA study finds it's mostly related to "bad things." Read the whole story

Del Monte Foods, Dreyers, and General Mills are participating in the rollout of Instacart's Caper Cart pilot at Good Food Holdings' Bristol Farms stores. Read the whole story

If you're still struggling to understand the benefits of Web3 branding, watch this video explaining Visa's new engagement platform. You'll thank me later. Read the whole story

Google seems to be testing a "Bard Advanced" upgraded version made available through a paid subscription to cloud storage platform Google One. The discovery … Read the whole story

More than a week after her Dec. 27 "gaffe" for failing to acknowledge that slavery was the primary cause of the U.S. Civil War, … Read the whole story

Mostly, it succeeded in channeling the anxiety and boredom of being at a bad family wedding in a gym. Read the whole story

ABC prime time last Thursday featured the live wedding of two people in the prime of life, and a salute to a 60-year-old soap. Read the whole story

Vizio's Inscape smart TV data unit says it can now tap directly into Vizio smart TVs' tuners in every local U.S market to deliver … Read the whole story

An analysis of Twitch short video segments found many contained sexualized content involving minors. Based on its analysis, Bloomberg believes Twitch's Clips feature has … Read the whole story

IAB Tech Lab CEO Anthony Katsur stressed the radical change being implemented in Google Privacy Sandbox compared with how advertising has worked in the … Read the whole story

A post-holiday Verizon Home Internet ad switches off a drama queen to show there's no drama in the company's latest low-priced monthly service plan … Read the whole story

The decision may be seen as controversial with regard to Snapchat's potential protection under the Communications Decency Act Section 230, which protects online platforms … Read the whole story

OpenAI announced the app store at its first annual developer conference and said it would open late November. The plans changed, likely due to … Read the whole story

It's a journey where the rubber meets the road, where the talk on ballroom stages materializes into tangible, awe-inspiring experiences. It's where you can … Read the whole story

Led by Coltrane Curtis and Lisa Chu, the agency, specializes in cultural relevance, experiential, multi-cultural marketing, and influencer integration and will become part the … Read the whole story

The decrease reflects Netflix's strategic shift to fewer, more selective productions, as well as the impact of 2023's industry strikes. Read the whole story