Two years ago, Havas Media Group asserted transformation is a "constant state of being." It's beginning this one by doubling down on that assertion, … Read the whole story
Long-time agency media executive Shane Ankeney has stepped down as president of Havas Media. The disclosure comes as Havas Media Network announced yet another … Read the whole story
The Seth MacFarlane content brand is profane, intentionally immature and even daring, in that no-holds-barred comedy kind of way. Read the whole story
X is offering advertisers a new ad option that involves targeting premium subscribers on the app when setting up their campaigns. Read the whole story
GroupM performance media shop Nexus this morning announced a "maturity framework" to help marketers get the most out of the Amazon Marketing Cloud. Read the whole story
The firm said the loan would be used for general corporate purposes including certain acquisitions. It revealed the loan around the time it closed … Read the whole story
The move follows the ouster of Founder Ross McCray and comes as VideoAmp has achieved conditional accreditation as an ad industry currency. Read the whole story
The agency got a shoutout from PETA for committing not to use pugs and other breathing-impaired dog breeds in its commercials moving forward. Read the whole story
Apple's "The Greatest" spot depicting how its tech -- especially the iPhone -- augments the accessibility of physically challenged people, won the Emmy for … Read the whole story
Werther becomes CEO as Morgan assumes the role of executive chairman. Simulmedia says its performance products including the AI-driven TV+(R) analytic/activation platform have delivered … Read the whole story
In-car amenities and entertainment outweigh other engineering features among two-thirds of American adults. Read the whole story
The launch of the Streaming Measurement platform brings a new suite of metrics for advertisers and publishers -- an independent system to track audience … Read the whole story
Volkswagen is the first volume manufacturer that will offer Chat GPT as a standard feature. Read the whole story
The new tool connects Assembly's media activation capability to DOOH inventory located in and around retailers across the U.S. Read the whole story
NBCU says an initial batch of ad deals for its new One Platform Total Audience platform is sold out for Q1 2024, with an … Read the whole story
Meta says it will face "irreparable harm" if the FTC can proceed with an in-house hearing that could result in an order prohibiting the … Read the whole story
The Social Media Operators Act, set to take effect next week, requires a broad swath of online sites to exclude minors under 16. The … Read the whole story
The Supreme Court on Monday rejected X Corp's request to intervene in a 10-year-old battle with the federal government over the company's ability to … Read the whole story
Language-learning app Duolingo has been increasing the utilization of AI features to create new content. Many of the company's full-time employees and contractors use … Read the whole story
My reaction to new AI systems that can learn autonomously and make complex judgments? Both "yay" and "yikes!" Read the whole story
DirecTV users who pay for the just-rebranded premium linear network get the streaming app at no extra charge. Read the whole story