Significantly, 85% of agencies using the self-service campaign manager are new-to-Disney. Disney+ and ESPN+ inventory will be added later this year. Read the whole story
Joanna O'Connell has been named chief intelligence officer, North America and will lead the marketplace intelligence team that helps clients navigate the region's media … Read the whole story
COMMENTARYHow much profanity is now on TV? Let someone else count the ways. Read the whole story
Attribution and measurement will look very different in a cookieless world, but generative AI and machine learning will help advertisers move to the next … Read the whole story
Starting in February, X will expand access to its inventory pilot with Integral Ad Science, promising all U.S. vertical video advertisers "maximum control over … Read the whole story
COMMENTARYThe show's writing and direction were sloppy, with awkward shots of suited backs and an unfortunate close-up of Sarah Silverman's nostril. Read the whole story
X has announced content deals with former CNN news host Don Lemon, former U.S. congresswoman Tulsi Gabbard and sports radio host Jim Rome. "My … Read the whole story
Prime Video users can now add Max, Paramount+, AMC+ AVOD versions; YouTube is expanding free, ad-supported channels Read the whole story
Telly users can purchase via the TV's second screen, without interrupting viewing on the main screen. Read the whole story
"We've been dominated by search algorithms and influencers, but consumers have started to lose trust in those channels," Rob Gaige, Reddit head of global … Read the whole story
Founded in 2013, the design and innovation agency will become part of Accenture Song. It develops digital products like app, commerce platforms, retail experiences … Read the whole story
COMMENTARYSeveral announcements at CES will change the way advertisers work with Microsoft this year, from autos to hardware. One transformative move expands the collaboration … Read the whole story
Walmart opened up access to a generative AI tool that allows shoppers to search for products by specific requirements rather than searching for one … Read the whole story
COMMENTARYParks Associates says just 5% of U.S. internet households have only a pay-TV service and no streaming apps. Read the whole story
New Jersey lawmakers on Monday passed a privacy bill that requires companies to allow residents to opt out of targeted advertising. Read the whole story
Data broker Outlogic, formerly X-Mode, has settled Federal Trade Commission charges by agreeing to refrain from selling sensitive location data, the agency said Tuesday. Read the whole story
- COMMENTARY
It probably comes as no surprise that artificial intelligence was the number-one topic we Media Insiders explored in 2023. Read the whole story
Despite a push for advertising, Twitch remains unprofitable nearly a decade after being acquired by Amazon. Read the whole story
DirecTV users who pay for the just-rebranded premium linear network get the streaming app at no extra charge. Read the whole story
The program, launched in 1997, is designed to showcase 50 outstanding multicultural students who intend to pursue careers in the advertising, media and marketing … Read the whole story
