by Wayne Friedman
Disney Advertising is adding more data-measurement providers, expanding its "clean room" efforts and has started its first streaming "shoppable" ad format. Disney released these … Read the whole story
by Karlene Lukovitz
Disney is also launching a portal for easier clean room use by smaller brands. Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
I want to jump in and save Drew Barrymore from the aesthetic hell she seems trapped by in these ads. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
In "Monsieur Spade," detective Sam Spade is transplanted from the fog-bound streets of 1940s San Francisco to the sunny French countryside of the 1960s. Read the whole story
COMMENTARY
by Joe Mandese
If you feel you understand all you need to know about the utility and implications of Web3 for marketing, you can skip this conversation … Read the whole story
COMMENTARY
by Tyler Moebius, Op-Ed Contributor
In a digital marketplace crowded with social platforms, Meta's Threads App represents a ground-breaking shift, because it is the first to be built on … Read the whole story
COMMENTARY
by J. Walker Smith, Op-Ed Contributor
Forecasting is a fraught exercise. I think it's better to focus on the pivot points that will shape the year. Here are three big … Read the whole story
by Steve McClellan
Thanks to Gen AI, Marcel and months of planning, the Groupe sent each employee a personalized video thanking them for their hard work in … Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
The home-improvement retailer thinks more creative content and in-store connection will help it stand out. Read the whole story
by Laurie Sullivan
Walmart opened up access to a generative AI tool that allows shoppers to search for products by specific requirements rather than searching for one … Read the whole story
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by Richard Whitman, Columnist
That's the word, according to unnamed sources in multiple reports. The holding company owns a 40% stake in the media measurement and marketing research … Read the whole story
by Colin Kirkland
The new protective tools and resources are focused on the types of content teens see on Instagram and Facebook, including enforcement of more restrictive … Read the whole story
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by Wendy Davis
A federal judge in Ohio has issued an emergency restraining order blocking enforcement of a new state law that would have required some tech … Read the whole story
by Colin Kirkland
Elon Musk's X, formerly known as Twitter, has announced a new deal with e-commerce platform Shopify that offers Shopify merchants more opportunities to promote … Read the whole story
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by Wendy Davis
"There is no AI exemption from the laws on the books," the FTC warned this week. Read the whole story
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by Colin Kirkland
While some specific mobile app genres had better results than others, mobile made an overall comeback in 2023 after a one-year market slowdown. Read the whole story
by Karlene Lukovitz
The cuts follow 500 announced at Twitch on the same day. Read the whole story
by Robert Williams
Marketers with greater access to information about their automated media buying tended to be more satisfied with the level of transparency. Read the whole story
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by Ray Schultz
Current GenAI tools are "built on stolen goods," Lynch tells Senators. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Here' a resolution I hope the modern world is forced to adopt: Start looking up. I don't mean that figuratively, but literally. Read the whole story