That's up by 8 million since November. Read the whole story

Disney+ says 50% of all its new subscribers are headed to its ad option, while 30% of Netflix new subscribers are going to its … Read the whole story

There are geographic differences in the willingness to put up with ads in exchange for cheaper streaming. Read the whole story

"Reed Smith remains the ANA's counsel and I am now counsel to the ANA Board, assisting it in its role overseeing the operations of … Read the whole story

Only days before actor Jeremy Allen White collected his second Golden Globe for "The Bear," his Calvin Klein underwear ads broke the internet. Read the whole story

The Emmy Awards telecast has traditionally alternated among ABC, CBS, NBC and Fox. Once seen as a major promotional vehicle for the broadcast networks … Read the whole story

In "True Detective: Night Country," Jodie Foster rivets your attention in every scene she is in. Read the whole story

Microsoft has introduced the Retail Media Creative Studio supported by generative AI to create banner ad creatives in seconds based on a product's web-based … Read the whole story

"If it gets stuck in the learning phase, it's like a hamster wheel effect - you just keep spending money without any results," said … Read the whole story

Forbes is partnering with NFT marketplace Rarible to target emerging Web3 artists through a Web3 art contest, with NFT event NFT.NYC contributing a prize … Read the whole story

Ad testing firm System1 asserts the answer is yes, based on its research on the last four years of Super Bowl commercials. Read the whole story

Parents can now restrict their teens' access to the app's "My AI" chatbot, and gain improved access to the Family Center where they can … Read the whole story

Two new ads are 14th and 15th in "A Mountain of Entertainment" campaign for the streamer. Read the whole story

Marketing around the event include TikTok content and fan activations from New York-based Deep Focus. Read the whole story

MoffettNathanson Research says that when comparing Disney's D2C performance to Netflix, Disney is still far behind from a trend perspective. Read the whole story

Breaks of two minutes or less, consistent ad lengths within pods boost performance, and creative repetition tolerance may be higher than previously assumed, finds … Read the whole story

The partners say they are also prioritizing automated optimization technology with the goal of offering brands metrics assessing both reach and revenue. Read the whole story

Seventeen features in Google Assistant are being discontinued as many employees on the team lose their jobs. An email sent to employees described it … Read the whole story